SEO Press Releases - Maximize Traffic From Press Releases

Press Release is defined as: "A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments". This definition is from entrepreneur.com

How is it different for SEO Optimized Online Releases?
Online PRs are the exact same thing, except that you are posting it to PR web sites. The reasons for issuing Press releases are the same as in offline media. If you have some newsworthy event to share, you can send out the write up. If selected it gets published in newspapers and publications. In the case of online submission of PRs, they get distributed to major news sites like Google News, Yahoo News, subscribers, websites, bloggers and journalists. A single press release therefore gets a lot of publicity and has the potential to attract a lot of relevant traffic. You can find good sources by searching on Google and Yahoo! News sites. Some of these distribution services collate releases from several hundreds of organizations.

A searcher searching on any of the major search engine can come across your press release. These releases are archived and, every time someone searches, they will see it.

What part does SEO play?

SEO comes in to play because the release is being posted online. Once published, the search engines will register the pages. Following SEO best practices will ensure that your post can be found by visitors and search engines alike. Following simple SEO techniques like having your primary keywords in the title and the body of the post might help the page rank for relevant keywords. Writing a press release and submitting it is one of the most important aspects of PR. In writing the press release one has to ensure that there is not too much hype in the write up. It just needs to be informative. You might consider downplaying the promotional stuff. One has to be careful about the language and grammar too. Some of the paid PR sites offer links to the company website from the press release. This is helpful because the company Web site gets anchor text link benefit.

You might consider making Press release marketing a major part of the SEO strategy because not only does the company gain publicity from online sites, it has the potential to rank higher for relevant key terms and get a lot of relevant traffic.

Ranjana has over 8 years of experience as an Internet marketer. She has worked with top corporates, small shop owners, car dealers, gift sites and websites offering a variety of products/services. Visit SEO Best practices for your regular dose of internet marketing techniques.

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SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

By Jim Patterson

Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers.

When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation:

1. SEO or Search Engine Optimization

2. PPC or PayPerClick Marketing

Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them.

Time To Setup - Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so...

Cost - If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows.

Research - Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase.

Maintenance - Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all.

Both of these methods can supply your sites with enormous amounts of traffic. While you don't really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria.

Consider each strategy that you decide on carefully and you will have all the traffic you could want.

Jim Patterson

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Keyword Rich Domain Names and PPC Marketing

Keyword Rich Domain Names and PPC Marketing

By Jim Patterson

The benefits of Keyword Rich Domain Names is obvious from several different standpoints. A domain name that tells you what the underlying site is about will do better with offline marketing efforts for obvious reasons. The benefits from an SEO standpoint are there, but somewhat limited to the keywords contained in the domain itself. The importance of the domain in PPC (PayPerClick) Marketing campaigns is becoming more clear every day.

Marketing products and services via PPC campaigns gets more competitive by the second, so any thing that lowers your cost per click is important. And raising your CTR (Click Through Rate) will lower your cost per click by raising your quality rating on Google. More and more of the PPC Gurus like Perry Marshall and Frank Kern are talking about the importance of the domain used in a PPC ad. Anything that gives that ad more credibility will raise the CTR, and there are really only three parts to any PPC ad.

• The Headline
• The Ad Text
• The URL to Click

There is quite a bit of information available about addressing the first two, and not that much thought has been given to the last one until recently. Here are a few things to remember when choosing a domain name to use in PayPerClick Marketing Campaigns:

• .com Extensions Are Preferable - No surprise here. A .com extension at the end of your domain name gives the impression of being a well established site or company. This is pretty much accepted, but I am finding that more and more of my domains with other extensions are doing well as the .com extensions with good keyword combinations get scarcer. I will always go with a .com domain name over others, but will take a domain with good keywords and another extension over any extensions without good keywords.
• Capitalize the Keywords In Your PPC Ads - So keywordphrase.com is not as good as KeywordPhrase.com Split testing will bear out that you will just get more clicks this way. The difference can be more than a 300% increase in your Click Through Rate. Again, this will raise your Google Quality Score and therefore lower you cost per click.
• www-KeywordPhrase.com Rush - As Keyword Rich Domain Names get more and more scarce, little tricks like this become more important. Throwing a www- in front of the keywords you want can give you more choices in the escalating Domain Name grab. Testing shows that there seems to be little effect on the positive affect that comes from having good keywords in your domain.

Using Keyword Rich Domain Names makes more and more sense when you examine the results regardless of what methods of marketing you use. Apply these tips and tricks and your results will show this. When your profitability can hang on a difference of just a few percentage points, it pays to grab any advantage you can find. Using Keyword Rich Domain Names makes more sense every day...

Jim Patterson

Read more about Keyword Rich Domain Names and Name Your Price On The Best Keyword Rich Domains

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