Press Release is defined as: "A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments". This definition is from entrepreneur.com
How is it different for SEO Optimized Online Releases?
Online PRs are the exact same thing, except that you are posting it to PR web sites. The reasons for issuing Press releases are the same as in offline media. If you have some newsworthy event to share, you can send out the write up. If selected it gets published in newspapers and publications. In the case of online submission of PRs, they get distributed to major news sites like Google News, Yahoo News, subscribers, websites, bloggers and journalists. A single press release therefore gets a lot of publicity and has the potential to attract a lot of relevant traffic. You can find good sources by searching on Google and Yahoo! News sites. Some of these distribution services collate releases from several hundreds of organizations.
A searcher searching on any of the major search engine can come across your press release. These releases are archived and, every time someone searches, they will see it.
What part does SEO play?
SEO comes in to play because the release is being posted online. Once published, the search engines will register the pages. Following SEO best practices will ensure that your post can be found by visitors and search engines alike. Following simple SEO techniques like having your primary keywords in the title and the body of the post might help the page rank for relevant keywords. Writing a press release and submitting it is one of the most important aspects of PR. In writing the press release one has to ensure that there is not too much hype in the write up. It just needs to be informative. You might consider downplaying the promotional stuff. One has to be careful about the language and grammar too. Some of the paid PR sites offer links to the company website from the press release. This is helpful because the company Web site gets anchor text link benefit.
You might consider making Press release marketing a major part of the SEO strategy because not only does the company gain publicity from online sites, it has the potential to rank higher for relevant key terms and get a lot of relevant traffic.
Ranjana has over 8 years of experience as an Internet marketer. She has worked with top corporates, small shop owners, car dealers, gift sites and websites offering a variety of products/services. Visit SEO Best practices for your regular dose of internet marketing techniques.
Article Source: http://EzineArticles.com/?expert=Ranjana_Jha
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