SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

By Jim Patterson

Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers.

When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation:

1. SEO or Search Engine Optimization

2. PPC or PayPerClick Marketing

Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them.

Time To Setup - Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so...

Cost - If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows.

Research - Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase.

Maintenance - Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all.

Both of these methods can supply your sites with enormous amounts of traffic. While you don't really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria.

Consider each strategy that you decide on carefully and you will have all the traffic you could want.

Jim Patterson

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Best Bang for Your Buck Advertising-Not

Best Bang for Your Buck Advertising-Not

The following is a canned review for SpinSuccess,
which purports to be an SEO service that will get
you traffic, signups and sales for just $29.95/month.

Their ads are all over the place. I have gotten emails,
PMs in forums, seen them in sig files and even had a
close IM friend give them a thumbs up (turns out he
believed another friends endorsement).

The fact of the matter is, you can never find these
folks that are getting all of these great results.
The two PPC ad networks that they give you
"$100/month in Free Credits" for have so little
traffic to sell you that their own search feature
shows that the term "PPC" has no searches and
"Pay Per Click" just has 3.

Sorry guys, this one is a pass:

Okay, you have created an affiliate website and are
all set to generate your additional income from there.
But hang on – only half the job is done so far!

In order to create an all new success story in affiliate
marketing what you need is successful and consistent
traffic generation to your website.

This is not a thing of less import, because unless and
until you get success in driving in your prospects to
your website, you can rest assured that no one is going
to know about the products and services you have at
offer.

This becomes even truer in the most competitive
scenario of today, where there are millions upon
millions of other contenders of your cause.

Search engine submission services, like the most
effective SpinSuccess, comes to your rescue here.

They not only pioneer in delivering you the best search
engine optimization services but also guarantee regular
search engine submission at the most valued search
engines like Google, MSN and Yahoo!.

Their team consists of expert Internet marketing
professionals with a cumulated experience of over
30 years in marketing and research, ensuring you
never-before services in delivering you over your
expectations.

They will hand submit your website to the search
engines stated above along with auto-submitting the
same in over100,000 other search engines, equipped
to generate millions of traffic units only for your
website.

It is a grand success story with masters like SpinSuccess
with you, where you can never tire counting the amount
of real money generated from your website.

Their services include a complete extensive analysis and
review of your website and monthly reports and updates
regarding the submission status of your website to the
search engines.

Their 24/7 customer support system is always prepared
to assist you with no additional charges. They also offer
you $200 worth pay-per-click fund that is not only free
but also replenishable when needed.

Their overall services include full website reviewing,
hand and auto-submission to all the search engines,
monthly account updating and complete technical
support, free GoodKeyword Pro copy, $100 each credit
with pay-per-click search engines like LookSnap.com
and QuestClick.com.

You get all these and more – services combines worth
no less than $700 – with SpinSuccess at the most
humble price of $29.95 as monthly membership
subscription charges for a limited period.

They also offer you a 7 night vacation for the two of
you with more than 1000 breathtaking destinations
to select from.

The primary motto of the SpinSuccess team is to ensure
your one hundred percent satisfaction and pleasure.
They are definitely the most effective advertising for the
price they charge, with the guarantee of rating your
website among the top ten rankers in any search result.

This increases your visibility to your prospects and makes
it a lot easier on their part to hunt you out. More than
90% of people find what they are looking for through the
search engines.

The SpinSuccess team understands this and delivers you
the services that will never fail you. Do not believe it?

Just take a look at what their customers
have to say about them.

Visit SpinSuccess today to increase
your traffic and sign-ups:

Spin Success

Again: Pass on this one friends...

Floyd Bogart

Five Reasons Your Company Needs a Solid SEO Plan

Five Reasons Your Company Needs A Solid SEO Plan

Here's the major reason that your company needs a solid SEO plan: profitability. Search Engine Optimization is just another way of marketing. If you don't market a product, you can't expect name recognition or sales to come pouring in. Most people surfing online go to search engines to find information or new products. Without a decent search engine ranking, your site, and products, will be passed over time and again.

There are five core reasons that SEO is important, all of which can help a business's profit margin. Let's begin with what is the basis of SEO marketing: content. The idea of providing unique content is so that the site becomes a trusted resource on a set of topics. So how does content help profitability?

First is search engine ranking. Search engine spiders love content. If the content matches the HTML title tag, an important optimization technique, and the content contains common keywords plugged into a search engine, there will be more opportunities for the site to land in the top listings of search results. Providing quality, targeted content will draw in potential customers looking specifically for what you have to offer.

Driving traffic has a two-fold purpose. Not only does a content-rich site help search engine results, but the content will leave a lasting impression on visitors. Imagine a site that's in the top three results that provides no useful information. Traffic can be useless if the site doesn't have some sticking power. Web surfers will come back to the site time and again. SEO will lead to both new and repeat visitors. Inspiring repeat visitors is reason number two for a solid SEO plan.

An offshoot of this is number three: referrals. The more content-rich your site, the more you'll be able to get referrals. Web surfer one goes to a site and finds useful information, he then refers web surfer two—it's a type of traffic that works independently of search engines, the basis of viral marketing. Part of SEO is providing an easy way for people to refer other web surfers, possibly with a reward system.

Fourth is linkbait. Again, this has two purposes. Quality content can lead to other sites linking to the original article. This will both drive traffic from the linking site, as well as help elevate search engine ranking. Search engine spiders love relevant links.

The final way SEO is useful is general: it improves the site. A website is a form of advertising--it represents the company. A site should be feature-rich and informative in order to increase brand recognition and ensure repeat visitors. Too often, website owners are caught up in how to "fool" search engine spiders. You might fool a spider, but you'll rarely fool an actual web surfer. SEO should be about providing a content-heavy site that will become a trusted resource in your industry.

For more information Click Here!

Floyd Bogart