Google's Front Page - Don't Be Over Awed

Google's Front Page - Don't Be Over Awed
By Jim Patterson

I was doing a little research for an article or two on my favorite Internet Marketing Tool (Google) the other day when I noticed something rather encouraging to my own self image as an internet marketer and copywriter.

The articles I was researching were on SEO techniques and the keyword phrases I ran searches for returned some pretty large numbers of sites returned. And yet after I read every one of the results from the front page of one very competitive phrase, I only came across 3 valid ideas/techniques/instructions. My mind reeled:

How can this be! This is the front page of Freakin' Google!!

Most of these pages were simply what I call AdSense fodder. Rich in keywords and no doubt backlinked within an inch of its worthless life. When people don't find anything useful the site owner hopes they will click an ad or two. I make it a point NOT to click any links on what a site owner must know is a site full of useless words...

My point (and yes I have one) is this:

It takes more than a little effort to get your page to the front page of Google for competitive keywords and keyword phrases. I do so regularly using a combination of High PR Backlinks and Article Marketing. It takes time and effort but is accomplished without anything resembling magic or witchcraft. So if you are going to go to the trouble getting there:

Then please have something worthwhile to say on the topic!

There is zero reason to feel inadequate to the task of having relevant things to say. The results are in, and whatever you have to add to the discussion is well worth putting in writing as so much of what is getting to Google's front page is drivel!

An article outlining someone's failures would have been preferable to the vast majority of what I read exploring these SERPs. At least someone reading that would have been aided in their own elimination process. If you know nothing on a subject, research it and put down what you learn before going about the laborious work of posting backlinks with anchor text and writing articles to promote the page. You will shine!

Even if you build a blog with the intention of posting articles on a subject from an Article Directory to promote affiliate products or for AdSense income you can be selective about the quality of the articles you select and be head and shoulders above the competition in most cases.

The lesson to be learned here is that there is still a huge opportunity to present good quality content in pretty much any niche you choose and become an authority and a force to be reckoned with. Your blog or website can become an authority site!

We have all seen the posts, threads and articles preaching:

Create Content!

Create Content!

Create Content!

Well another word is needed here to make it:

Create Relevant Content!!

Create Relevant Content!!

Create Relevant Content!!

All it takes is the effort to be sure that your content delivers some form of relevancy on the keywords that you choose to promote.

So don't let yourself be over awed by the idea of your words being on the front page of Google.

I mean hey! Nobody else is...

Jim Patterson

Read more about Internet Marketing Tools and SEO Marketing

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Win The Battle Of Relevancy Online With Custom Content

It's a dog eat dog world out there on the Internet. There is the capacity for an unlimited number of storefronts on the web that you'd never be able to find on main street. The fact is that there is even more competition for business online than there is in the brick-and-mortar world. This is only going to get more intense. It wasn't so long ago that many people were afraid to use credit cards online. Shopping online was a curiosity. Now, it's a given.

The battle of relevancy online is the battle of one site being more useful than another. In the growing virtual marketplace, it isn't nearly enough to just have a number of products and hope for the best. Look at Amazon.com reviews—they are core to what has made that site grow. A glowing Amazon review can do a lot for a product's sales. Web surfers use Amazon reviews as much as they use a review in the local paper, if not more. Reviews have made Amazon a relevant and trusted resource for a department store's worth of products.

Not every site can hope to have the same review structure as Amazon. A number of affiliate sites use Amazon reviews as their own content. Web surfers are getting savvy to this: they can smell an affiliate site. Why not just go to Amazon directly? The battle for relevancy, then, is to become something as trusted and vital as the major sites online. You can't necessarily wait around for people to write reviews, and the process may not even apply to your site, so a site owner needs to provide content of your own.

Another word for relevancy is usefulness. It has been shown that the longer a person sticks around on a site, the more likely he or she will make a purchase. Even if that person doesn't make a purchase the first time to the site, the site will have left an impression. People are looking for information on a product or service as much as they are looking to make an immediate purchase. Web surfers like to be informed shoppers and the web gives them an unlimited amount of places to get this information.

This is where your site comes in. Don't make a web surfer click off your site to find information on a product—give them the information right on site. This means you should have articles available about any and all issues affecting a particular type of product or service. There can be hundreds of potential topics on one type of product, and a site may have dozens upon dozens of products available.

Not only will this type of information keep your site relevant to web surfers, it will be relevant to search engines as well. With content, these make up your target audience: search engine spiders and real people. If you provide relevant content that speaks to both, your site can compete with the giants.

Floyd Bogart