Floyd's Social Marketing Blog: SEO

Showing posts with label SEO. Show all posts

Monday, December 20, 2010

SEO Press Releases - Maximize Traffic From Press Releases

Press Release is defined as: "A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments". This definition is from entrepreneur.com

How is it different for SEO Optimized Online Releases?
Online PRs are the exact same thing, except that you are posting it to PR web sites. The reasons for issuing Press releases are the same as in offline media. If you have some newsworthy event to share, you can send out the write up. If selected it gets published in newspapers and publications. In the case of online submission of PRs, they get distributed to major news sites like Google News, Yahoo News, subscribers, websites, bloggers and journalists. A single press release therefore gets a lot of publicity and has the potential to attract a lot of relevant traffic. You can find good sources by searching on Google and Yahoo! News sites. Some of these distribution services collate releases from several hundreds of organizations.

A searcher searching on any of the major search engine can come across your press release. These releases are archived and, every time someone searches, they will see it.

What part does SEO play?

SEO comes in to play because the release is being posted online. Once published, the search engines will register the pages. Following SEO best practices will ensure that your post can be found by visitors and search engines alike. Following simple SEO techniques like having your primary keywords in the title and the body of the post might help the page rank for relevant keywords. Writing a press release and submitting it is one of the most important aspects of PR. In writing the press release one has to ensure that there is not too much hype in the write up. It just needs to be informative. You might consider downplaying the promotional stuff. One has to be careful about the language and grammar too. Some of the paid PR sites offer links to the company website from the press release. This is helpful because the company Web site gets anchor text link benefit.

You might consider making Press release marketing a major part of the SEO strategy because not only does the company gain publicity from online sites, it has the potential to rank higher for relevant key terms and get a lot of relevant traffic.

Ranjana has over 8 years of experience as an Internet marketer. She has worked with top corporates, small shop owners, car dealers, gift sites and websites offering a variety of products/services. Visit SEO Best practices for your regular dose of internet marketing techniques.

Article Source: http://EzineArticles.com/?expert=Ranjana_Jha

Friday, July 31, 2009

SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

By Jim Patterson

Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers.

When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation:

1. SEO or Search Engine Optimization

2. PPC or PayPerClick Marketing

Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them.

Time To Setup - Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so...

Cost - If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows.

Research - Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase.

Maintenance - Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all.

Both of these methods can supply your sites with enormous amounts of traffic. While you don't really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria.

Consider each strategy that you decide on carefully and you will have all the traffic you could want.

Jim Patterson

Optimize your PPC Campaigns with this PayPerClick Software. It will lower your cost per click and raise your click through rate.

Let us get you to the top of Google's SERPs with our packages that get you to Google's Front Page Guaranteed

Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?SEO---Search-Engine-Optimization-Vs-PPC---PayPerClick-Marketing&id=2686014

Tuesday, June 23, 2009

Setting The SEO Record Straight About High PR Backlinks

By Jim Patterson

With the escalating costs of PayPerClick Marketing, many people are turning back to SEO to supply them with traffic from the organic search engine results. At first the SEO arena seems to be so arcane and technical that they have little hope of achieving any significant results, but nothing could be farther from the truth.

The fact is that anyone can get real, lasting organic search engine results by building high pr backlinks with appropriate keywords or keyword phrases used as anchor text. You may have heard otherwise, so let's discuss a few of the reasons given to discourage the novice...

The site where the backlink is posted must be relevant to your site, or the value is very limited.

Google, as well as the rest of the search engines are aware that people with varied interests will want to link to your site. Nobody has any control over the way that backlinks spread across the internet. The fact is they want to see a wide array of backlinks from a wide variety of websites.

High PR Sites don't necessarily have High PR (PageRank) on the pages where your links appear so they carry little or no SEO "Juice".

The SEO Juice does in fact carry to interior pages. Web 2.0 Communities are some of the best sites to look for, and their profile pages may not carry the same PR as the root domain, but the juice is still there. Your results will show this. And again, the Community itself need not be relevant to your own website.

Google's own backlink checker will not show most of these backlinks, so they don't count in Google's results.

Google's backlink checker doesn't acknowledge most of the backlinks that their algorithm does, and the algorithm is all that matters, as it is what produces the organic SEO results. Try using the Yahoo! Site Explorer tool. It will also miss some but will give you a much clearer picture of how many backlinks are showing up in your sites as well as your competitors.

The sites that show up on Google's first page have thousands of backlinks, and there is no way to compete!

Some of them do have literally thousands of inbound links, but not all that many of them will be for the keywords you are working on. This is also where longtail keywords can help you. Do your keyword research carefully and you will find keyword phrases that you can compete on and get not just Google's first page, but the top spots...

The only spots that really mean anything are the top 3 on the first page, and what chance do I have of getting one of these?

If you approach them with a plan and consistently build your High PR Backlinks there is no reason you can't grab those top 3 spots for almost any keyword you choose. The long tail keyword phrases will come easiest and fastest, but don't give up on those highly sought after keywords the big dogs are sitting on, as they can be had with time and consistency.

You need lots of technical skill to build backlinks with anchor text and I don't even know any HTML at all...

Folks, I am the king of cut and paste. The only real code you need to build backlinks with anchor text is this: [a href="http://yourdomain.com"]Your Keyword or Phrase[/a]

That's it! Just replace the [ ] symbols with < > and yourdomain.com with the url you want the backlink for and Your Keyword or Phrase with whatever keyword, keyword phrase or long tail keyword you choose. Just grab this snippet of code and save it in NotePad or any other text editor.

As you can see, the common knowledge about building High PR Backlinks that discourages most from even trying isn't based on the reality of the situation. In fact it is designed to do exactly that: Discourage People!

Put together a list of the keywords and phrases you want to rank for and go start building those High PR Backlinks today! Good keyword research and consistency are really all you need to succeed.

Jim Patterson

Put the whole thing on Autopilot here: High PR Backlinks

Start off with a Keyword Rich Domain Name with a High PR Backlinks Package here: Domains with High PR Backlinks

Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Setting-the-SEO-Record-Straight-About-High-PR-Backlinks&id=2484350

Wednesday, April 16, 2008

Social Marketing and SEO Results

Social Marketing and SEO Results

I was reading Timothy Brocklehurst's Blog yesterday,
and the discussion of his SEO results motivated me to
go and have a fresh look at my own traffic stats. What
I found was quite a pleasant surprise.

This blog had gotten to the top of Google for some fairly
competitive keywords. One of these is online income blog.

This is probably the least competitive of the keywords
that I was getting Google and Yahoo! traffic from, but
the only one unaffected by what happened next...

Just a few hours later, Blogger locked down my blog as a
possible Spam Blog. Huh?! Boy was I confused.

This had happened to one of my other blogs a little
while ago, and took quite a while to get unlocked.
Fortunately it took just a couple of hours this time.
Mostly because I found a post in the Blogger Forum
that allowed for a much faster review.

Unfortunately the results on several of the keywords
that I had ranked high on before...

just... plain... disappeared.

So there it is. The two edged sword. We enjoy a bit of
an edge using Google's own Blogger and get favorable
treatment by their spiders, but with an interruption of
our status, that advantage disappears mighty fast.

This got me to thinking about what it was that got me
ranked for these keywords in the first place.

The flat honest fact of the matter is that I had been doing
the basics of SEO work all along, but what had really
pushed my results over the edge had nothing to do with
meta tags, keyword density or pagerank.

What had finally pushed me up there in the rankings was:

Social Marketing!

How do I know this?

Elimination.

I got no results like this when my PageRank was
higher, and no Google traffic at all when I used
various submission services, or the SEO service(s)
duJour.

The plain fact of the matter is that traffic begets
traffic begets traffic... And so on.

The more hits I get from my Social Marketing activities,
the more I get from Google, Yahoo!, MSN and the rest
of the SE crowd.

That is also the good news. It means that I'll rebound
quickly from my own Google slap. All I need to do is
keep at what I am already doing.

Social Bookmarking.

MicroBlogging.

Squidoo

Posting to forums and blogs.

What got me where we all want to be was Social
Marketing or Web 2.0 if you prefer, and that is
how it should be.

What works, and will continue to work for the
forseeable future is to be involved in your market.
So you'll see me out ther swinging in my own
"Semi-Literate Marketing Thug" way.

It ain't slick, and often it ain't pretty, but it will be me...

Interacting in the niches I choose to market to,
and making mistakes along with a few fungolas
along the way...

Floyd Bogart

Monday, April 07, 2008

Best Bang for Your Buck Advertising-Not

The following is a canned review for SpinSuccess,
which purports to be an SEO service that will get
you traffic, signups and sales for just $29.95/month.

Their ads are all over the place. I have gotten emails,
PMs in forums, seen them in sig files and even had a
close IM friend give them a thumbs up (turns out he
believed another friends endorsement).

The fact of the matter is, you can never find these
folks that are getting all of these great results.
The two PPC ad networks that they give you
"$100/month in Free Credits" for have so little
traffic to sell you that their own search feature
shows that the term "PPC" has no searches and
"Pay Per Click" just has 3.

Sorry guys, this one is a pass:

Okay, you have created an affiliate website and are
all set to generate your additional income from there.
But hang on – only half the job is done so far!

In order to create an all new success story in affiliate
marketing what you need is successful and consistent
traffic generation to your website.

This is not a thing of less import, because unless and
until you get success in driving in your prospects to
your website, you can rest assured that no one is going
to know about the products and services you have at
offer.

This becomes even truer in the most competitive
scenario of today, where there are millions upon
millions of other contenders of your cause.

Search engine submission services, like the most
effective SpinSuccess, comes to your rescue here.

They not only pioneer in delivering you the best search
engine optimization services but also guarantee regular
search engine submission at the most valued search
engines like Google, MSN and Yahoo!.

Their team consists of expert Internet marketing
professionals with a cumulated experience of over
30 years in marketing and research, ensuring you
never-before services in delivering you over your
expectations.

They will hand submit your website to the search
engines stated above along with auto-submitting the
same in over100,000 other search engines, equipped
to generate millions of traffic units only for your
website.

It is a grand success story with masters like SpinSuccess
with you, where you can never tire counting the amount
of real money generated from your website.

Their services include a complete extensive analysis and
review of your website and monthly reports and updates
regarding the submission status of your website to the
search engines.

Their 24/7 customer support system is always prepared
to assist you with no additional charges. They also offer
you $200 worth pay-per-click fund that is not only free
but also replenishable when needed.

Their overall services include full website reviewing,
hand and auto-submission to all the search engines,
monthly account updating and complete technical
support, free GoodKeyword Pro copy, $100 each credit
with pay-per-click search engines like LookSnap.com
and QuestClick.com.

You get all these and more – services combines worth
no less than $700 – with SpinSuccess at the most
humble price of $29.95 as monthly membership
subscription charges for a limited period.

They also offer you a 7 night vacation for the two of
you with more than 1000 breathtaking destinations
to select from.

The primary motto of the SpinSuccess team is to ensure
your one hundred percent satisfaction and pleasure.
They are definitely the most effective advertising for the
price they charge, with the guarantee of rating your
website among the top ten rankers in any search result.

This increases your visibility to your prospects and makes
it a lot easier on their part to hunt you out. More than
90% of people find what they are looking for through the
search engines.

The SpinSuccess team understands this and delivers you
the services that will never fail you. Do not believe it?

Just take a look at what their customers
have to say about them.

Visit SpinSuccess today to increase
your traffic and sign-ups:

Spin Success

Again: Pass on this one friends...

Floyd Bogart

Monday, November 26, 2007

Overcoming The Squidoo Lens Google Slap

Overcoming The Squidoo Lens Google Slap

Recently, changes in the way Google indexes webpages have resulted in a loss of ranking, and therefore search results, for most if not all Squidoo Lenses. Squidoo remains an important tool for Internet Marketers, but new and refined methods are necessary to maintain traffic levels.

Watch all four of the videos below, and follow through on the methods outlined and you will see improved results for your lenses...

Floyd Bogart

Tuesday, October 30, 2007

Five Reasons Your Company Needs a Solid SEO Plan

Five Reasons Your Company Needs A Solid SEO Plan

Here's the major reason that your company needs a solid SEO plan: profitability. Search Engine Optimization is just another way of marketing. If you don't market a product, you can't expect name recognition or sales to come pouring in. Most people surfing online go to search engines to find information or new products. Without a decent search engine ranking, your site, and products, will be passed over time and again.

There are five core reasons that SEO is important, all of which can help a business's profit margin. Let's begin with what is the basis of SEO marketing: content. The idea of providing unique content is so that the site becomes a trusted resource on a set of topics. So how does content help profitability?

First is search engine ranking. Search engine spiders love content. If the content matches the HTML title tag, an important optimization technique, and the content contains common keywords plugged into a search engine, there will be more opportunities for the site to land in the top listings of search results. Providing quality, targeted content will draw in potential customers looking specifically for what you have to offer.

Driving traffic has a two-fold purpose. Not only does a content-rich site help search engine results, but the content will leave a lasting impression on visitors. Imagine a site that's in the top three results that provides no useful information. Traffic can be useless if the site doesn't have some sticking power. Web surfers will come back to the site time and again. SEO will lead to both new and repeat visitors. Inspiring repeat visitors is reason number two for a solid SEO plan.

An offshoot of this is number three: referrals. The more content-rich your site, the more you'll be able to get referrals. Web surfer one goes to a site and finds useful information, he then refers web surfer two—it's a type of traffic that works independently of search engines, the basis of viral marketing. Part of SEO is providing an easy way for people to refer other web surfers, possibly with a reward system.

Fourth is linkbait. Again, this has two purposes. Quality content can lead to other sites linking to the original article. This will both drive traffic from the linking site, as well as help elevate search engine ranking. Search engine spiders love relevant links.

The final way SEO is useful is general: it improves the site. A website is a form of advertising--it represents the company. A site should be feature-rich and informative in order to increase brand recognition and ensure repeat visitors. Too often, website owners are caught up in how to "fool" search engine spiders. You might fool a spider, but you'll rarely fool an actual web surfer. SEO should be about providing a content-heavy site that will become a trusted resource in your industry.

For more information Click Here!

Floyd Bogart