Showing posts with label Social Marketing. Show all posts
Showing posts with label Social Marketing. Show all posts

Thursday, June 19, 2008

YouTube Annotations Perfect For Social Marketing


YouTube Annotations Perfect For Social Marketing

Was going through my RSS feeds on my Google
reader last night and noticed some folks busting
YouTubes chops about how they do business,
and noticed a few notes about the new things
you can do to the vids you upload.

Now as my readers know, I am as technically
challenged as they come, so this was going to
have to be really simple to be of absolutely any
use to me at all...

Shoooooot! I had no problem at all.

Go to your YouTube account and take a look
at any of your videos own pages. There just
below your info is a frame marked:

"Edit Video Annotations"

Click on that and you are there! Take a look
at the simple interface. Not much to learn,
but the impact of what you can do here should
not be lost on you for marketing purposes.

You can add a "Speech Bubble" (much like
cartoon bubbles) a Note, or a "Spotlight".
And you can place them, size them and pick
the time you want it to show any or all of these.

I put a simple note on this newsclip that a
friend sent me to promote a Squidoo Lens
of mine:



Notice that there is no Annotation showing
here. The only place the Annotation will show
up is at the videos specific YouTube page. Not
in an embedded page, and not on as the main
video on your YouTube profile page.

You can see the Annotation for this video HERE

It is set to show the whole time the video
plays, but I could choose to post a running
commentary on whatever videos I have uploaded.

Or put up "Speech Bubbles" to carry on an
imaginary conversation between people on
a video. The important part is to use your
imagination and make the videos work for
you to direct traffic, create interaction,
or just create more buzz.

Werner Roi created a great vid about using
Annotations. Watch it HERE

Also noticed a useful feature allowing users
to leave a "Video Comment" to another video.
This function will let your video be either
shown below that video as a link letting the
viewer choose to watch the next related video,
or become a part of a chain of related vids.

Think you could get some more views of
your own videos by linking to related vids
this way? I know I could!

Leave some comments with your own
ideas for using these features...

Eat a peach!

Floyd Bogart

Free Floating Buttons, Forms, Squeeze Pages and Ads.
Watch the video NOW!

Wednesday, June 18, 2008

Social Marketing Still Requires A Purple Cow


Social Marketing Still Requires A Purple Cow

If you have been around marketing for a while,
that title isn't much of a surprise to you. On the
other hand many still aren't all that familiar with
Seth Godin and his Purple Cow principle.

It goes like this.

If you drive by the average farm, cows are so
commonplace that you don't really notice them.

But if you drove by and saw a Purple Cow, then
you would sit up and take notice. No doubt you
would tell everybody you came in contact with
about that Purple Cow that you saw. You wouldn't
be the only one either, and this would create a buzz
that would spread exponentially.

Virally you might say...

This concept has made a lot of people a lot of
fungolas with so called Purple Cow marketing
campaigns. Today however, with everybody
hitting Social Marketing with a sledgehammer
the importance of having a Unique Sales Proposal
(or USP) has slipped a lot of people's minds.

It shouldn't!

Just as the internet is just a tool, Social Marketing
methods are also just tools. They do nothing to
change the fact that your marketing message
needs to have it very own Purple Cow, or USP.

Now think about how quickly a Purple Cow ad
campaign can go viral using Social Marketing tools.

Want an example?

Okay, maybe you have heard of Jason Moffat.
His YouTube videos are hilarious! They get
tons of views and he sells affiliate products like
few crazy. Take a look at this one:



The particular offer that this promoted is over,
but I will guarantee that Jason's sales were in the
top 10% of all affiliates. Note that his "Prostate
Exam" got over 24,000 views. This is definitely
a Purple Cow approach to marketing.

Am I suggesting that you do something this shocking
to promote your campaigns? That is up to you!

Shocking is relative. Sometimes what will stand
out is not as over the top. Another YouTube video
that stands out is something that Seth Godin himself
has pointed to:



Who would think of running an iPhone through a
blender? The guy that did has gotten not 24,000
views, but in excess of 4,000,000 views!

Their site is listed in their YouTube profile as Blendtec
and has an Alexa rank of 117,028. Wanna bet they're
selling some blenders?

YouTube isn't the only Social Media site where it is
possible to start a Purple Cow ad campaign, but it
is a great one. The challenge is to use the unique
qualities of each to greatest advantage.

Take Twitter for instance.

It is the most widely used platform for microblogging
right now. How can you use their 140 characters to
make a marketing statement that will stand out in
a field like a Purple Cow? There are a growing number
of apps out there built just to maximize the Twitter
experience. Maybe they can help...

What about Digg? Can you make your profile, or
your Diggs themselves into a USP?

Hopefully this post will start your own creative
juices flowing. I know it isn't my first post on this
subject, but it is one of the toughest challenges
that we face as marketers. Creating buzz!

That's why I have a ceramic cow on my desk!

Guess what color she is...

Eat a peach!

Floyd Bogart

Tuesday, June 17, 2008

A HodgePodge Of Social Marketing Apps And Functionality


A HodgePodge Of Social Marketing Apps And Functionality

It is definitely one of the joys of working online
when you come across something that makes a
task easier, or gives you an alternative method
of promotion that is not only easy but just plain
works!

1. Yesterday while doing a bit of Digg-work,
there appeared before me an unassuming Tab
that said "Blog It". Okay so it ain't the Holy Grail
of Social site promotion, but it really makes it
easy to post something from Digg to several
different blogging platforms. I went back and
blogged a Squidoo Lens of mine that I wanted to
say a few things about here anyway. This made
the post almost effortless. Use this, it's quite
useful.

2. Speaking of Squidoo. Each and every time
you update one of your lenses, be sure to use the
"Tweet This" link in the green box that appears
for a few seconds right after you hit the "Publish"
button. This will post a Twitter update letting
your friends know that you have updated your
lens. Microblogging is an important part of you
Social Marketing tasks that this can simplify
dramatically.

3. This one is pretty well known, but for those
that have not run across it, OnlyWire is a great
Social Bookmarking service because it posts your
bookmark to over 20 different Social Bookmarking
sites.

4. RSS becomes more important every day as a
means of both promoting your own site and also
to stay abreast of what your favorite bloggers are
posting, and giving you an opportunity to go and
get those all important Trackback Links. Grab
your 2008 Authority Blackbook at the top of the
sidebar for an explanation of how and why these
are important. Been relying more and more heavily
on my Google Reader for this lately, and find that
a web based RSS Reader just works better for me
than than anything else I have tried.

5. RSS Announcer. This is a handy little tool that
you can have on me. Run this every time you post
to your blog, or update any page you publish a feed
for. It will get you subscribers just about every time.

That's all for now.

Hope you enjoy these and use them too...

Eat a peach!


Floyd Bogart
Are You Leveraging Your Promotinal Efforts Or Are Your Wasting Them?

Saturday, June 14, 2008

The Quality Of Social Marketing Traffic Streams



The Quality Of Social Marketing Traffic Streams

Been seeing a lot of discussion about the lack of
quality of traffic coming from Social Marketing,
or Web 2.0 sources.

I was talking with Michelle Raybourn of The
Raybourn Effect
yesterday and she reminded
me of something that I had said to her almost
two years ago.

"The longer I live the more often the
answer to my questions is Balance."

Until she brought it up I had forgotten the
conversation when I had said this. And frankly
it had nothing to do with business at the time.

Truth is though, that it applies here, which was
the thrust of our conversation yesterday, and
it applies to any discussion of traffic as well.

There are so many different types of traffic,
and each of them is important to our business.

1. Social Marketing, or Web 2.0 traffic.
2. Organic Search Engine traffic.
3. Newsletter generated traffic.
4. Traffic originated from blog comments
(although this can be argued to be part of #1)
5. Even Purchased Traffic! There, I said it...
(but only for very specific purposes)

Here is where balance comes in. You need
traffic of various types coming from various
sources to succeed in this business regardless
of your niche or business model.

Having said all that:

Yes, in my experience there is some validity to
the claim that Social Marketing traffic is lower
quality than from other sources. If by lower
quality you mean that they don't generate a
sale, a signup or sometimes even a comment.

My experience is that these visitors will convert
at a much lower rate than someone that comes
from an ad, an email or an article promoting your
blog or site. They will also stay on your page far
shorter a time. Mostly they are just staying
long enough to decide if there is any reason
not
to Digg, Buzz, Stumble or Onlywire your page.

So what good are these hits anyway if they don't
buy, subscribe or even stay long enough to see
what you have to say?

Fact is some do stay and do all those things, but
that is not why you are using Social Media as a
promotion tool anyway. You are sending out as
many little tentacles across the internet as you
can so that you become part of the traffic flow
that makes up the WorldWideWeb.

What you get are better Digg rankings, Google
results due to backlinks, and name recognition
from a growing presence in your niche.

What good does that do you?

None, unless you do something with it. By that
I am asking what your interaction with your niche
is made up of. Is it primarily blog, Digg and Stumble
comments that are essentially a "Thumbs Up!" to
whoever published the content you were responding
to?

If so, then don't exect much at all from those visits
coming from your Diggs. Expect your Stumble friends
to take a perfunctory glance at your post and write a
few vague words as a review. Get used to a lack of
any serious attention being paid to your work.

Sorry if this sounds harsh, but the fact is you are only
going to get out of anything you do, exactly what you
put into it.
(Geez, now I sound like my Dad! lol)

Yesterday I put up a Squidoo Lens putting into practice
some of the things I had learned through the various and
sundry resources from Jack Humphrey. Primarily the
2008 Authority Black Book.
(Get it at the top of my
Right Hand Sidebar)

It didn't take any longer to create than any other Lens
I had ever published, but a lot more thought went into
it along the way. Or maybe just a lot
smarter thought.

The important thing is that due to the effort that I put
into research and application, that Lens got almost a
thousand visitors in it's first 24 hours. Those visitors
also stayed long enough that just over a third of them
clicked a link on the page. Those are the best stats I've
ever had on any page I have ever published anywhere!

Why? Because I was engaged in the process to a much
greater degree than I had been before. I was aware
of what I was doing and why.

Then I did my usual Social Marketing checklist of Digging
and various bookmarking services just like always. And
Those visitors will serve their purpose, but they are not
the only traffic that I am after.

I want to create a presence that means something in
the niches that I market to, so that when I say something
new or different, it gets noticed and others want to know
more. I want to become a Center of Influence in that
niche.

That is an old term we used to use when I was in the
offline direct sales world. We used to look for people
that influenced what a group of people did in regard
to their needs for insurance, credit card processing,
or whatever product or service we were selling at
the time.

If you become a Center of Influence within a niche,
don't you think your affiliate sales will increase?

I have no desire to be known as a Guru. Don't really
want to spend my weekends at conferences around
the country either (although I sometimes do).

Becoming a Center of Influence through Social
Marketing and a host of other promotional methods
keeps me plenty prosperous, healthy and intellectually
stimulated to keep me quite happy.

Eat a peach!


Floyd Bogart

Thursday, June 12, 2008

Copywriting and My Story Marketing - A Social Marketing Necessity



Copywriting and My Story Marketing - A Social Marketing Necessity

My own first attempts at writing copy for online
publication were stunted and disjointed efforts
that were difficult for even me to read.

I had friends and family take a look at my work,
and while they were all polite, it was obvious that
they found it barely readable too.

After a while I started noticing that the articles,
posts and emails that I actually finished all came
from the same people. Not exactly an earth shaking
revelation, but it did mark the beginning of my own
copywriting education. I was pretty green about
this particular area so my next lessons were a lot
harder to come by.

Fortunately the next lesson was the single most
important one that any Social Marketing Copywriter
can make. I was "introduced" to the Greatest
Copywriter of all time.

Gary Halbert

Gary was born 70 years ago today, and died just
about a year ago. His career spanned decades, and
his work is legendary in copywriting circles. He is
credited with writing the single most successful
salesletter of all time.

But his career was not all beer and skittles. His
life contained quite a setbacks too, but I am not
going to tell you about those, because Gary already
has. His work is readily available and contains the
highs and the lows that he experienced.

Possibly his most famous series is the Boron Letters
which he wrote to his son, from prison.

Check out all of his work that you can at:
TheGaryHalbertLetter.com

He may not have been the first, but he was the
undisputed master of the single most important
type of copywriting that you will ever engage in.

This is what changed my own writing from just
words on a page, to something that could get a
readers attention and sometimes even motivate
them to action.

What I refer to is of course, My Story Marketing.

My Story Marketing is the moniker given to
copywriting that doesn't just convey the information
that you want your readers to have, but relates
your own personal journey as it pertains to that
topic.

Take a look at the salesletters and emails that have
been the most effective in getting you to take action.
You will find that a high percentage are of this type.

How can I know this? It is simply human nature.
We all like to feel connected to those that we do
business with. Why do you think Social Marketing
is so important? Amidst all of the Diggs, Twitts and
whatnot we get more than a glimpse of what makes
our Social Marketing connections who they are.

As time has passed and I have studied The Gary
Halbert Letters, at least some of what he advocates
(in sometimes colorful language) has rubbed off on
my work. When I recognize it in something I have
written, it makes me stop and smile, knowing that
the work will be more effective for it.

Is it necessary for us to call our readers "Shitweasels"
and punctuate a foolish assumption with "Bullshit!"
the way that Gary does? No, but letting our own
personality shine through consistently will only
benefit the quality of our copywriting.

What better way to do this than to share personal
experiences from our own lives? It makes us real
and therefore infinitely more accessible to our readers
prospects and clients.

I was talking yesterday with a woman from Texas
that I have done business with for over three years
now, and have come to know fairly well. She is in
the online advertizing business and is quite successful
at it.

While we were talking she told me about several very
difficult periods of her life. Now understand that she
is very good at what she does professionally, and some
of her products I cannot get anywhere else that I am
aware of. Still, while we have never met I do feel
connected to her in a way that would make me
uncomfortable taking my business elsewhere.

Was she manipulating me by sharing these things
with me? Of course not! But by exposing her self
in this way, she has cemented an already strong
relationship as she could have no other way.

Let me be clear, that I am not telling you to just
wholesale dump all of your life's baggage on each
and every one of your clients every time you talk
to them. You should not hesitate to inject your
own humanity into your business life, however.
Particularly when you can make it pertinent to
whatever it is that your are writing about.

My Story Marketing is about exactly that.

Letting your readers know that you are just like
them, and therefore can understand their needs
in a way that can allow you to direct them to just
the solution to a problem that they have.

Gary Halbert did that for me. He shared himself
through his writing in a way that made it possible
for me to do the same with you...

Eat peach!


Floyd Bogart

With eWriterPro anything you write can
become a brand new product in PDF format.

Tuesday, June 10, 2008

A Social Marketing Dilemma - Do PLR Programs Still Fit Your Business?



A Social Marketing Dilemma - Do PLR Programs Still Fit Your Business?

Many of us have hard drives chock full of
PLR websites, ebooks, software and articles.
At last check there was about 30 gigs of the
stuff on mine.

If you read my last post on Scott Boulch, you
probably can guess that most of my business
is now in niches other than IM, so the question
posed by the title of this post is not just academic.

Are PLR programs of any value to my Social
Marketing business?

The answer is a resounding yes, but not for the
usual reasons. I have definitely cut way back
on my PLR memberships, and keep the last
ones for reasons other than to turn around and
sell them as my own products.

There are four reasons that I keep a few of my
PLR memberships active.

1. The first is for content.

Frequently the PLR terms allow for you to tear
the items apart for your own use, but it is important
to make sure of the specifics as to what rights you
have for each product. Often times a few products
within a program will have entirely different rights
associated with them than the rest of the items in
the portfolio.

One program that I keep for just this purpose is
Gabor Olah's PLR Wholesaler.

The products are outstanding, and most can be
used any way you wish. Gabor has set this up
as a Butterfly Marketing type program. This
makes for easy navigation in the backroom, and
as an added bonus he doesn't fill your inbox up
as badly as some do. He offers both free and
premium plans so it is worth the effort to try
it out at least as a free member.

2. Self Education

Another valid reason for keeping PLR memberships
active is the educational value of the products. If
you are like me, you have dozens of products that
you own full PLR rights to that you haven't read
yet. Perhaps you are even selling some of them
as your own products already...

Tell the truth now. Do you know all you should
about marketing through YouTube, CraigsList
or Social Bookmarking sites?

And yet, many of us will turn around and buy a
product through a forum sig file when we haven't
even read all that we already own on that topic!
Your PLR Memberships are a fantastic Social
Marketing Library.

3. Funding

One of the PLR Memberships that I keep active
is for a combination of the above reasons, but with
one more added in. The pay plan is unique in a way
that allows me to use it as a funnel and a training
mechanism for home business opportunities in
other niches., such as health or travel.

EZ Wealth Solutions' pay plan is a combination
of a "One-Up" and "Two-Up" compensation plan
that allows people to get in for $10 and work up
through five levels to a point where they can earn
$997 per sale.

There are over 700 total products between the
five levels containing a wealth of information.
Many of these products are from niches other
than the IM or Work at Home arenas.

Some of the products that I promote have price
tags upwards of $10k, so a feeder program like
this can be quite useful in assisting prospects that
have a sincere interest in a product but lack funds.

4. Repurposing

You may also want to tear these products apart or
combine them into your own semi-unique products.
Repurposing is an excellent way to utilize these and
thus avoid duplicate content problems.

You may need good PDF creation software like
eWriter Pro that allows you to make ebooks with
clickable links. This is a good low budget solution
that is quite accessible for even the worst technophobe.

Web 2.0 has changed everything about marketing
online. This makes it important to stop and rethink
everything that we doto be sure that we are getting
the most we can from each and every tool at our
disposal.

So don't throw the baby out with the bathwater.
Stop and rethink your PLR memberships to see if
they may be useful to you in one of these four ways.

Eat a peach!

Floyd Bogart


How does Jack Humphrey get hundreds of authority
links? The link below will reveal the secret for you:
Grab It Here Before This Link Disappears!

Tuesday, June 03, 2008

How Social Marketing Helps When Both Of Your Notebooks Crash




How Social Marketing Helps When Both Of Your Notebooks Crash


You may wonder how that could possibly be...

How could Social Marketing help when both of
your notebook computers crash?

Well, it helps when you spend a couple of days
rebuilding your files, downloading all of your
software again, and you finally take the time to
look at your blog and find that your Alexa ranking
has improved by almost a hundred thousand sites.

The real beauty of Social Marketing, Networking and
the whole Web 2.0 thing is the way that it builds
your traffic even while you are busy doing other
things. Your sites keep getting traffic, and your
readers are posting comments, and sales are made...

So it helps your peace of mind more than anything
else, but that is sooooo important when you are
dealing with malfunctioning equipment.

So while I sort through fifteen hundred emails and
deal with assorted tasks dealing with my sites with-
out benefit of most of my files, new people found
my blogs, sites and lenses. Regular readers kept
on visiting and posting. And my own little corner
of the internet continued to grow.

There is no shortcut to this, it is all just a matter
of doing the assorted tasks, and interacting with your
community and you become a part of the stream in your
niche.

And it feels great...

Eat a peach!


Floyd Bogart


Add to Onlywire

Friday, May 23, 2008

Approaching Social Marketing From A Negative Perspective


Approaching Social Marketing From A Negative Perspective

This practice has grown for some time now.

No doubt you are familiar with The Rich Jerk, and
the plethora of imitators that popped up in his wake.
That kind of
in your face attitude in sales copy, as
well as product ideas has been quite possible for one
very good reason...

It stands out!

What is more, it also makes it easy to dismiss
questions that are inconvenient with and
"I just don't care!"

That kind of take it or leave it attitude can be
quite persuasive, and is quite effective at a
time when many are so barraged with information
that they are beset with analysis paralysis.

So blog posts titled "Ten Ways To Fail At
X",
or Squidoo Lenses like "How To Guarantee
Failure At Google Adwords" are becoming quite
common.

True these differ from the crassness of a Rich
Jerk approach, but they share a negative
perspective, that is disarming and if not over-
done will get results that a straight ahead attack
on a subject will not.

Another of these tactics is a review of a product
where the email subject or page title starts with
"Don't Buy Product Z Until You Read This"

Be careful though, as your content must indeed
give a valid reason for that "delay" whether it is
a bonus or an alternate product that has more
value, benefits or flexibility.

The psychology behind any and all of these tactics
is valid, and can be utilized in a great many ways
to motivate your readers, prospects and customers.
Just don't overuse any one of them or you risk
losing that effectiveness as it requires at least some
element of surprise. Much in the same way that
old subliminal advertizing starts to fail when your
average reader knows to look for the outline of a
naked lady in the icecubes of a liquor ad.

If you pay attention, you will recognize Diggs, Twitts
and all manner of Social Media posts that take a
negative slant to their tone.

Watch them and see if there is anything you can learn
from them. Try out a Twitt or two before you tackle
an entire page or you may find that you haven't the
voice for it. If you don't then don't attempt it on that
large of a scale. The most important thing to
remember here is that this can't be forced!

Use of a negative perspective in your copywriting and
all of your Social Marketing, Social Networking and
Web 2.0 activities such as blogging and forum threads
needs to be more than just a gimmick.

Useful content needs to be conveyed just as at any
other time you sit down to type anything for online
publication.

Know and develop your voice as you write, and make
sure that you ask others what their impression of
the tone your writing sets is. I can almost guarantee
that is will differ somewhat from your own view.

My own challenges include an over reliance on certain
adjectives and modifiers making repetition a challenge
to avoid, as well as a far more formal tone than I am
aware that I use.

These would never have occurred to me had I not
sought out the opinions of others. You need to as well.

Grab a great Article
Marketing eBook HERE


More soon!

Eat a peach...


Floyd Bogart

Saturday, May 17, 2008

Is Brant Walker an Anti-Social Networker?


Is Brant Walker an Anti-Social Networker?

This came to my attention via a Digg
shout, sent to my by a friend in my
network.

It raises several very good questions
for us as Social Marketers. Hopefully
it will also inspire us to think in new
and profitable directions.

Check this out HERE

The story is about Brant Walker, a
Social Internet Marketer that has
started several controversial Web 2.0
Websites.

Each one approaches the social interaction
at the core of Web 2.0 from a different
perspective than had been attempted
before. Many say that this is from a
negative one.

The sites are all successful enough that
he has sold some for a good chunk of change
so this may fall under the "No such thing
as bad publicity" category.

Go read the article and think about these
issues. Is there such a thing as
negative
Social Networking and therefore negative
Social Marketing?

One thing is for sure. Brant Walker's sites
have garnered significant attention. At least
two of his sites have been taken down:
BumFinder.com and FakeYourSpace.com.

The first due to negative publicity and the
second die to a cease and desist order from
Fox (Owner of MySpace.com)

His most recent success (that we know of)
is another Web 2.0 endeavor that also leans
to the negative side of social networking:
RottenNeighbor.com

This site appeals to a darker side of social
interaction by giving people a place to bitch
and moan about their neighbor's uncut lawn,
garbage pile and late night carousing.

Whether you think this kind of site is a good
thing or a bad one, you can't dismiss the fact
that Mr. Walker is getting serious traffic!

As of this post, RottenNeighbors.com has an
Alexa Ranking of 55,552.

Nothing to sneeze at is it?

It will be interesting to see what form of
Social Networking this guy will come up with
next. We may neer know, as you will note in
the article, he has had to go covert with his
sites to avoid too much scrutiny based on his
previous sites.

I dunno about you, but this does make me
rethink my site ideas. Social Marketing will
never be the same again. Which is just fine,
as one of the best aspects of Web 2.0 (already
headed for Web 3.0) is it's ever changing nature.

Haven't you noticed that blog posts, Squidoo
Lenses, HubPages and forum threads all get
higher rankings, more traffic, and greater
exposure when there is some kind of controversy
involved?

I know that I have, and fortunately I recognized
it for what it was, and capitalized on it. We should
all be doing so!

To do so requires that our blogs, lenses and every
other web property that we develop be as interactive,
as "Web 2.0"-ish, as Social as we can make it.

Wikis, polls, guestbooks, rating systems, and comment
encouragement all need to be utilized, and more...

So my answer is that Brant Walker is a very successsful
Social Networker and Social Marketer. How can you
blame him, or cast aspersions on him for getting to the
very essence of the Web 2.0 Phenomenon.


Floyd Bogart

Wednesday, April 30, 2008

A Few Web 2.0 / Social Marketing Tools

High-End Turnkey Websites by Design Shrine

A Few Web 2.0 / Social Marketing Tools

Just a quick post to let you all know about a
some Web 2.0 / Social Marketing tools to make
your internet life a little easier and maybe a bit
more effective.

First off is Social Marker. This is an interface
that will allow you to move straight through each
of your Social Bookmarking sites automatically
signing you in, and autofilling most common fields.

I especially like their widget, which you can see
at the bottom of each of my posts, right after my
digital signature. Well worth the time to check out
and use as they are hooked into 46 different Social
sites and services.

Check them out HERE

Next is a nice little service that for Microblogging
to twitter, jaiku, Pownce, facebook, myspace and
bebo simultaneously.

It is called hellotxt

Very simple to use. Just fill in your username and
password for each of your accounts once, and allow
it to verify your data and you are ready to roll.

Check it out HERE.

I have already mentioned the Social Linking
BlackBook for 2008 in a previous post, but it
bears repeating...

This thing is just chock full of Web 2.0 / Social
Marketing resources tactics and info that you
really can't afford not to read it.

Just take a look at the top of the right hand
sidebar to grab a copy gratis...

More coming later today so check on back!


Floyd Bogart

Tuesday, April 29, 2008

Social Marketing, cPanel Upgrade or Whatever - Slow Down and Read


Social Marketing, cPanel Upgrade or Whatever - Slow Down and Read

I am as guilty as anyone of this, but will rant
for a while anyway, as this is a problem that
many have.

We get so busy that we forget to take the time
to be sure we know the best (or even sometimes
just the basic) ways to do the things that we take
for granted as basic tasks.

I got thrown for a loop today by something as
simple as the new cPanel upgrade. Not really a
big deal, but when you are a SemiLiterate
Marketing Thug with emphasis on the SemiLiterate
for technical stuff, it seems like a really big deal...

I was so focused on some changes to be made to
one of my Thank You Pages, that it took me quite
a few minutes to stop, take a breath and just look
around. Once I did, I found that I could still use
the old File Manager by selecting Legacy File
Manager.

Once I took the time to look around I found that
I like the upgrade. I like the wysiwyg HTML
editor. Lots to appreciate, and I got the changes
to my page made far quicker because I took the
time to just breathe... Read... and Implement.

Seems basic huh?!

But I'll bet you do it too.

I have folders full of information that can make
my work easier, more effective, and even more
pleasant.

Case in point:

I do a lot of Social Bookmarking, as well as other
forms of Social Marketing almost continuously as
an integral part of blogging, articlemarketing and
a host of other online endeavors.

As a result of my experience with the cPanel upgrade
I took the time to start reading this report:

Social Linking BlackBook

Grab it. No cost, but read it right away, as you will
no doubt save yourself time, as well as get more out
of your efforts by implementing what you learn.

Overall what I want you to take away from this post
is to slow down a bit and make sure that you utilize
the resources at your disposal.

You will get more done, with more ease, and get far
more results from almost whatever you do...


Floyd Bogart


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