Thursday, July 21, 2011

Social Entrepreneurship

Social Entrepreneurship

I came across the term Social Entrepreneurship yesterday while talking with the head of a 501C3 organization yesterday here in Tampa, and it really set my mind to working. Being an MLM and direct sales marketing professional, in many ways I have been a Social Entrepreneur all along. But this conversation really got me to examine very closely the role that Social Entrepreneurship can play in offering free market solutions to problems frequently left to Federal Government agencies to solve.

Let's get a better understanding about this by taking a look at what Wikipedia has to say about Social Entrepreneurship:


Social Entrepreneurship is the work of social entrepreneurs. A social entrepreneur recognizes a social problem and uses entrepreneurial principles to organize, create and manage a venture to achieve social change (a social venture). While a business entrepreneur typically measures performance in profit and return, a social entrepreneur focuses on creating social capital. Thus, the main aim of social entrepreneurship is to further social and environmental goals. Social entrepreneurs are most commonly associated with the voluntary and not-for-profit sectors [1], but this need not preclude making a profit. Social entrepreneurship practised with a world view or international context is called international social entrepreneurship.[2] See also Corporate Social Entrepreneurship.


To my way of thinking, and particularly with the political and economic climate in the world right now, the profit side is as important as the social capital side.


Because in the long run, if it isn't profitable it won't be sustainable in the toughest times, which is exactly when such things are most needed!

Let me challenge you for a second: Think of a charity or a cause that you believe in. It doesn't matter what it is really. The environment, a religious organization, the homeless…

Now ask yourself: Are they likely to be finding it easier or harder to accomplish their goals right now. With rampant unemployment, contributions are down across the board, and it looks like Federal funding is about to become very hard to come by. Even volunteerism goes down when people are forced to work more than one job.

Find a problem and you will usually find an opportunity!

So if an organization or a cause lacks funding, then to put it into a more free enterprise vernacular they lack income. And as MLM and Direct Sales Professionals we know a thing or two about creating income!

It has been less than 24 hours since I had the conversation with the head of that 501C3 organization and I've already started putting together marketing campaigns and strategies to capitalize on what I think can be a very active, productive and profitable niche in my MLM and Direct Sales business.

I've already got the framework in place for programs with the 911 Gascard Program and The Only Government Approved Money Generating System On Facebook.

Check out either or both and then call me about setting up a campaign to create income for yourself, and the cause or organization you would like to assist in these unique times.

Jim Patterson