Tuesday, October 30, 2007

Increase Your Rankings With Custom Content Solutions

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There is a mantra in e-commerce that content is king. Content isn't just a way to inform visitors coming by the site, it's a way to draw in those ever-present mechanical insects, search engine spiders. The key to knowing if you're making nice with search engine spiders is if you have a good page rank: Google page rank is the holy grail of search engine ranking.

Page rank and content go hand in hand. There is a misconception that the number of links coming in to a site is the main thing that determines page rank. While links are obviously important, content is vital as well. In fact, they are intrinsically connected. If you have quality content on your site, more sites will link to you as a respected authority on a given topic. If those sites have a good page rank, it can only help elevate the page ranking of your site.

First though, you need to create articles that are worth reading. A poorly written article with legions of typos and inaccurate information isn't going to fool web surfers or search engine spiders. Poorly written content full of keyword-jamming and other outdated SEO techniques are going to be virtually ignored. In the age of Web 2.0, web content needs to have a purpose. Only web content that is useful and informative will help a website move forward in the rankings.

This is easier said than done, however. Many small, medium, or large business owners are not professional writers. Furthermore they just don't have the time to write quality, custom content. Merely cutting and pasting someone else's content is not the best solution. New and updated content is important to keep a site relevant and fresh, it might amount to hundreds of new articles. Site owners just don't have the time, patience, or even the skill.

The hardest part about getting a good page rank may be writing the content itself. As a result, outsourcing custom content is common. It is as integral to setting up a website as web design. There are a number of content writing solutions available. Make sure to find a content writing company with a qualified and talented stable of writers who have the ability to write on a variety of subjects.

Quality content will keep people on the site. It has been shown that the longer a web surfer stays on the site, the more likely it is that he or she will make a purchase or become a repeat visitor. Customers and clients trust a company with a site that is well written and informative. As the vast majority of web surfers use search engines to find products or services, it is necessary to have both quality content and a good page rank.

Floyd Bogart

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