Sunday, May 25, 2008

What Do Alexa Ranking and Google PR Have To Do With Social Marketing?



What Do Alexa Ranking and Google PR Have To Do With Social Marketing?

As we consider this, remember that we
are only discussing Social Marketing and
not the technical side.
(at least until a bit later)

This question would not matter at all
except that you , and I are only human,
like all of our readers...

Huh?!

Well, when you consider the validity of
what someone has posted to their blog,
commented on someone elses, or written
in an article, you are bound to ask (if only
subconsciously) "Why should I listen to
this bozo!"
And hey, that is a fair question!

One way of satisfying that is checking if
other seems to be listening to this "Bozo".

Ever since I installed Alexa for Firefox, I
almost automatically check to see the Alexa
Ranking or whatever site or blog I happen to
be visiting. This tells me at a glance what kind
of traffic they are getting, and therefore, to an
how much they know what they are talking about.

The same can be said of Google PageRank, but
I find that Google's constantly changing algorythms
make the results less consistent than Alexa Rankings.

It is also telling to compare how your own sites are
doing when compared to those you are paying
attention to.

Think about it for a minute. Why would you spend
hours pouring over traffic generation information
from someone with an Alexa Ranking several hundred
thousand worse than your own blog's?

Blogging is a vital part of Social Marketing for us all,
so it is also important to do what we can to improve
our own Alexa Rank as it means more visitors as
well as more perceived prestige within a niche.

Remember that Alexa Rank is based on visitors from
others with the Alexa Toolbar. So if you want your
own visits to be counted, then get it!

Likewise, I noticed steadily increasing Alexa Rank
once I put an Alexa Widget in my sidebar below my
profile. Placement may be meaningless,but is should
be easily visible on your page.

Note that all of this is about perception as much as
anything else. How so?

Well note that the Alexa Rank of this blog is 685,830.
This will change (hopefully improved) almost continually.
What the number means is that this is theoretically the
685,830th most visited site on the entire internet.

I say theoretically, as I know of a site getting almost
five times as many visitors with an Alexa Ranking of
3,895,598. How can that be? That site is currently
being promoted almost entirely by offline methods.
Thus very few of these visitors have the Alexa Toolbar
installed on their computers.

Improving Google PageRank seems mostly to be about
getting and maintaining a steady stream of high quality
(read that pertinent) links to your site. My experience
with this is that as soon as you rest on what you have
done you will start to slip. I also find that you cannot
count on what you have been doing to continue working.

When it comes to Google, you have to constantly keep
up with the most up to date information available.
I won't spend much time on this here, as frankly I am
not as up to date on this as I need to be. Guess you
know what I'll be boning up on next...

Hope you've enjoyed my musings.

Eat a peach!


Floyd Bogart

5 comments:

Diane said...

Great information. Thanks for providing us with useful & valuable tools.
Diane

Bob said...

I like the idea of checking Alexa, but I dislike the idea that no good idea can come anywhere but from the "cool kids." Let's face, there are always new faces on the scene and you can often find great tidbits from a relative newcomer on the blogging circuit.

Alexa is useful, but commonsense is better. ;-)

Chris Lang said...

If you really want to learn something about pagerank, you better read this.

Then look at all those links on the right hand side of your blog.

PageRank and Google Juice

Floyd Bogart said...

Bob,
That is quite true. I learn from "new guys" all the time. On the other hand, when they have worthwhile things to say their ranking climb pretty fast.

Chris,
Fantastic info that I will start to apply right away. Thank you so much for sharing that with my readers.

Anonymous said...

Alexa Internet, is a California-based subsidiary company of Amazon.com that is best known for operating a website that provides information on the web traffic to other websites.
Alexa collects information from users who have installed an “Alexa Toolbar,” allowing them to provide statistics on web site traffic, as well as lists of related links. It uses these data to form Alexa ranking. There is some controversy over how representative Alexa’s user base is of typical Internet behavior. If Alexa’s user base is a fair statistical sample of the internet user population, Alexa’s ranking should be quite accurate. A known source of bias is the self-selecting, opt-in nature of Alexa traffic tracking software installation, but the significance of this bias on rankings is not reported. Alexa ranking measures traffic ranking collected from Alexa toolbar users. High alexa ranking has no relationship with high google ranking, yahoo ranking, and etc.
Ranking in Alexa is significant as it can significantly increase your bargaining power when it comes to selling advertising on your site. If advertisers see that your site has a higher ranking, they are likely to think that they can sell more of their products and services by having a link on your site. This means that you can charge them higher fees for that link.

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