Thursday, July 21, 2011

Social Entrepreneurship

Social Entrepreneurship

I came across the term Social Entrepreneurship yesterday while talking with the head of a 501C3 organization yesterday here in Tampa, and it really set my mind to working. Being an MLM and direct sales marketing professional, in many ways I have been a Social Entrepreneur all along. But this conversation really got me to examine very closely the role that Social Entrepreneurship can play in offering free market solutions to problems frequently left to Federal Government agencies to solve.

Let's get a better understanding about this by taking a look at what Wikipedia has to say about Social Entrepreneurship:

______________________________________________________

Social Entrepreneurship is the work of social entrepreneurs. A social entrepreneur recognizes a social problem and uses entrepreneurial principles to organize, create and manage a venture to achieve social change (a social venture). While a business entrepreneur typically measures performance in profit and return, a social entrepreneur focuses on creating social capital. Thus, the main aim of social entrepreneurship is to further social and environmental goals. Social entrepreneurs are most commonly associated with the voluntary and not-for-profit sectors [1], but this need not preclude making a profit. Social entrepreneurship practised with a world view or international context is called international social entrepreneurship.[2] See also Corporate Social Entrepreneurship.

______________________________________________________

To my way of thinking, and particularly with the political and economic climate in the world right now, the profit side is as important as the social capital side.

Why?

Because in the long run, if it isn't profitable it won't be sustainable in the toughest times, which is exactly when such things are most needed!

Let me challenge you for a second: Think of a charity or a cause that you believe in. It doesn't matter what it is really. The environment, a religious organization, the homeless…

Now ask yourself: Are they likely to be finding it easier or harder to accomplish their goals right now. With rampant unemployment, contributions are down across the board, and it looks like Federal funding is about to become very hard to come by. Even volunteerism goes down when people are forced to work more than one job.

Find a problem and you will usually find an opportunity!

So if an organization or a cause lacks funding, then to put it into a more free enterprise vernacular they lack income. And as MLM and Direct Sales Professionals we know a thing or two about creating income!

It has been less than 24 hours since I had the conversation with the head of that 501C3 organization and I've already started putting together marketing campaigns and strategies to capitalize on what I think can be a very active, productive and profitable niche in my MLM and Direct Sales business.

I've already got the framework in place for programs with the 911 Gascard Program and The Only Government Approved Money Generating System On Facebook.

Check out either or both and then call me about setting up a campaign to create income for yourself, and the cause or organization you would like to assist in these unique times.

Jim Patterson

813-850-2373

Thursday, April 14, 2011

MultiLevel Marketing - MLM And The Matching Coded Bonus

MultiLevel Marketing - MLM And The Matching Coded Bonus

By Jim Patterson




I remember back in the nineties hearing about people involved in the MLM known as Excel Communications building these enormous monthly checks. People said it was because they were an MLM that had such a great product. And while they did have an outstanding product, that was not really why people were able to get their residual incomes to such astounding levels.

Excel is, of course gone now as their product (long distance phone service) was made obsolete by VOIP (Voice Over Internet Protocol) and the resulting free long distance service we enjoy today. We can still look at their pay plan though and learn by it what it was that was different about how Excel members were compensated.

I have talked with several people that were involved back then and with one or two exceptions, the Excel Comp Plan was not that different than we see in the industry today. Without fail however, each and every person mentioned one specific aspect of the plan. And they had a story to tell about someone in their team (sometimes LOTS of people in their team) who were able to exploit to create life changing residual income.

The Matching Coded Bonus - This is what it was called. And I heard stories about teachers building seven figure monthly incomes. I heard of many people building seven figure annual incomes, and uncounted numbers of people that were able to build six figure incomes for the first time in their lives.

Here is how it worked -

When a new rep started to build their team of personal enrollees, the first three were assigned or "coded" to someone above them. Who that was will become apparent shortly.

From the fourth enrollee on, each and every one of the people enrolled by that person were coded to them. And therefore, the first three enrollees that THEY brought into the business got coded to them, as opposed to the individual that enrolled them.

Remember that this coding was only for the purposes of the Matching Coded Bonus, which was paid like this:

As with most MLM comp plans, there was a fast start bonus paid to the enrollee at the time a new person made their qualifying purchase. A matching amount was paid to whoever that enroller was coded to.

So the important part of this is that the enroller was the one coded to someone. And from that point on, for each and every person that enroller signed into the business, the person they were coded to earned a Matching Coded Bonus.

Since the first three people sponsored by "Rep X" after he (or she) sponsored their own first three get "Coded" to "RepX", he then got this bonus on each and every enrollee that those people signed up to infinity. So by it's nature this coded team grew exponentially.

So as you can see, Excel's product, while excellent was only half the story. The real power behind the massive residual income their members were able to create was the Matching Coded Bonus. Coupling another excellent product (hopefully one not destined to obsolescence) would be a dynamite combination that would make it possible to create Excel's results but for a much longer time.

There is such a company operating right now!

They have a product that cannot become obsolete, and a dynamite comp plan including Matching Coded Bonuses!

Learn more about it all here: Numis Network




Article Source: http://EzineArticles.com/?expert=Jim_Patterson


http://EzineArticles.com/?MultiLevel-Marketing---MLM-And-The-Matching-Coded-Bonus&id=6167368




Friday, April 01, 2011

Easy Squeeze Pages - Create Squeeze Pages With Point & Click Ease


Easy Squeeze Pages on Squidoo:





Squeeze Pages have become a staple in internet marketing and it doesn't look like they are going anyplace soon!



At it's most basic, a squeeze page is any webpage with a relatively small or short message accompanied by a call to action like an opt-in box or in some cases even a Buy It Now button.



Recently more and more of these are Video Squeeze Pages where the short message is in the form of a video embedded to one side of the page, or sometimes even above the call to action.



During the past year I've noticed a trend toward much longer videos, and refinements such as delaying the appearance of the call to action item. These kinds of changes in the basic Squeeze Page formula don't really change the fact that at heart, most of these types of webpages are relatively simple, and extremely effective ways to market your own, or affiliate products and services.



Putting this type of page together has been something that many marketers wish they had access to in a quick and easy fashion, and there are some great products out there with templates. These are sometimes way too niche specific, needlessly complicated, or just plain expensive.



On this page I'll be showing you a very simple to use, easily customizable Squeeze Page creation tool that goes for just $7!!



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That's it! Yep, you can even secure the page once you are done editing it. So click here now and get your for just 7 Bucks: Point and Click Squeeze Pages

Monday, December 20, 2010

SEO Press Releases - Maximize Traffic From Press Releases

Press Release is defined as: "A public relations announcement issued to the news media and other targeted publications for the purpose of letting the public know of company developments". This definition is from entrepreneur.com

How is it different for SEO Optimized Online Releases?
Online PRs are the exact same thing, except that you are posting it to PR web sites. The reasons for issuing Press releases are the same as in offline media. If you have some newsworthy event to share, you can send out the write up. If selected it gets published in newspapers and publications. In the case of online submission of PRs, they get distributed to major news sites like Google News, Yahoo News, subscribers, websites, bloggers and journalists. A single press release therefore gets a lot of publicity and has the potential to attract a lot of relevant traffic. You can find good sources by searching on Google and Yahoo! News sites. Some of these distribution services collate releases from several hundreds of organizations.

A searcher searching on any of the major search engine can come across your press release. These releases are archived and, every time someone searches, they will see it.

What part does SEO play?

SEO comes in to play because the release is being posted online. Once published, the search engines will register the pages. Following SEO best practices will ensure that your post can be found by visitors and search engines alike. Following simple SEO techniques like having your primary keywords in the title and the body of the post might help the page rank for relevant keywords. Writing a press release and submitting it is one of the most important aspects of PR. In writing the press release one has to ensure that there is not too much hype in the write up. It just needs to be informative. You might consider downplaying the promotional stuff. One has to be careful about the language and grammar too. Some of the paid PR sites offer links to the company website from the press release. This is helpful because the company Web site gets anchor text link benefit.

You might consider making Press release marketing a major part of the SEO strategy because not only does the company gain publicity from online sites, it has the potential to rank higher for relevant key terms and get a lot of relevant traffic.

Ranjana has over 8 years of experience as an Internet marketer. She has worked with top corporates, small shop owners, car dealers, gift sites and websites offering a variety of products/services. Visit SEO Best practices for your regular dose of internet marketing techniques.

Article Source: http://EzineArticles.com/?expert=Ranjana_Jha





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Friday, July 31, 2009

SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

SEO - Search Engine Optimization Vs PPC - PayPerClick Marketing

By Jim Patterson

Every webmaster on the internet is looking for the same thing. An unending stream of targeted visitors looking at their sites, reading their content and considering their offers or those of their advertisers.

When you think about large sources of website visitors you usually end up considering one of two methods of traffic generation:

1. SEO or Search Engine Optimization

2. PPC or PayPerClick Marketing

Each of these is a source of almost limitless traffic. Each of them also have their own pros and cons. Which of these you initially, or primarily pursue will depend on how you view certain aspects of each of them.

Time To Setup
- Here PPC Marketing would seem to have the upper hand. It takes a lot longer for SEO efforts to turn into visitors than it does for a well executed PayPerClick campaign. On the other hand, it really should only take ten days to two weeks to get some results from the search engines. Many will tell you that SEO takes months to implement successfully. Not so...

Cost
- If you do the SEO work yourself then your only cost is your time, and it can take hours and days of your time to implement good SEO strategies. If you hire someone to do your SEO work for you, then you will have a chunk of expense right up front. Some firms charge thousands to just get started. You can get good starter packages for less than two hundred dollars with good guarantees. PPC costs on the other hand are constant and ongoing as long as your campaigns run. It can take relatively little to get going, but the tally continues to run as long as the traffic flows.

Research
- Here you are looking at roughly equivalent efforts. SEO and PPC are both keyword driven, so you will need to either spend the time to find high volume keywords relevant to your site, or pay someone else to do it for you. Of course, in PPC Marketing good keywords come at a higher cost, while in SEO work it will just take more effort to rank well for a highly competitive keyword or phrase.

Maintenance
- Here SEO has a distinct advantage. PPC campaigns need constant attention as you tweak your headlines and ad bodies. Search Engine Optimization will generally be hands free once you do your initial work for a keyword. True, you may need to post more backlinks for a keyword on a monthly basis to stay ahead of your competitors but that is all.

Both of these methods can supply your sites with enormous amounts of traffic. While you don't really have to choose between SEO and PPC, most people will gravitate towards one of the two as their primary source of traffic over time depending on the above criteria.

Consider each strategy that you decide on carefully and you will have all the traffic you could want.

Jim Patterson

Optimize your PPC Campaigns with this PayPerClick Software. It will lower your cost per click and raise your click through rate.

Let us get you to the top of Google's SERPs with our packages that get you to Google's Front Page Guaranteed

Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?SEO---Search-Engine-Optimization-Vs-PPC---PayPerClick-Marketing&id=2686014

Wednesday, July 01, 2009

Keyword Rich Domain Names and PPC Marketing

Keyword Rich Domain Names and PPC Marketing

By Jim Patterson

The benefits of Keyword Rich Domain Names is obvious from several different standpoints. A domain name that tells you what the underlying site is about will do better with offline marketing efforts for obvious reasons. The benefits from an SEO standpoint are there, but somewhat limited to the keywords contained in the domain itself. The importance of the domain in PPC (PayPerClick) Marketing campaigns is becoming more clear every day.

Marketing products and services via PPC campaigns gets more competitive by the second, so any thing that lowers your cost per click is important. And raising your CTR (Click Through Rate) will lower your cost per click by raising your quality rating on Google. More and more of the PPC Gurus like Perry Marshall and Frank Kern are talking about the importance of the domain used in a PPC ad. Anything that gives that ad more credibility will raise the CTR, and there are really only three parts to any PPC ad.

  • The Headline
  • The Ad Text
  • The URL to Click

There is quite a bit of information available about addressing the first two, and not that much thought has been given to the last one until recently. Here are a few things to remember when choosing a domain name to use in PayPerClick Marketing Campaigns:

  • .com Extensions Are Preferable - No surprise here. A .com extension at the end of your domain name gives the impression of being a well established site or company. This is pretty much accepted, but I am finding that more and more of my domains with other extensions are doing well as the .com extensions with good keyword combinations get scarcer. I will always go with a .com domain name over others, but will take a domain with good keywords and another extension over any extensions without good keywords.
  • Capitalize the Keywords In Your PPC Ads - So keywordphrase.com is not as good as KeywordPhrase.com Split testing will bear out that you will just get more clicks this way. The difference can be more than a 300% increase in your Click Through Rate. Again, this will raise your Google Quality Score and therefore lower you cost per click.
  • www-KeywordPhrase.com Rush - As Keyword Rich Domain Names get more and more scarce, little tricks like this become more important. Throwing a www- in front of the keywords you want can give you more choices in the escalating Domain Name grab. Testing shows that there seems to be little effect on the positive affect that comes from having good keywords in your domain.

Using Keyword Rich Domain Names makes more and more sense when you examine the results regardless of what methods of marketing you use. Apply these tips and tricks and your results will show this. When your profitability can hang on a difference of just a few percentage points, it pays to grab any advantage you can find. Using Keyword Rich Domain Names makes more sense every day...

Jim Patterson



Read more about Keyword Rich Domain Names and Name Your Price On The Best Keyword Rich Domains



Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Keyword-Rich-Domain-Names-and-PPC-Marketing&id=2546925

Wednesday, June 24, 2009

Google's Front Page - Don't Be Over Awed

Google's Front Page - Don't Be Over Awed
By Jim Patterson

I was doing a little research for an article or two on my favorite Internet Marketing Tool (Google) the other day when I noticed something rather encouraging to my own self image as an internet marketer and copywriter.

The articles I was researching were on SEO techniques and the keyword phrases I ran searches for returned some pretty large numbers of sites returned. And yet after I read every one of the results from the front page of one very competitive phrase, I only came across 3 valid ideas/techniques/instructions. My mind reeled:

How can this be! This is the front page of Freakin' Google!!


Most of these pages were simply what I call AdSense fodder. Rich in keywords and no doubt backlinked within an inch of its worthless life. When people don't find anything useful the site owner hopes they will click an ad or two. I make it a point NOT to click any links on what a site owner must know is a site full of useless words...

My point
(and yes I have one)
is this:

It takes more than a little effort to get your page to the front page of Google for competitive keywords and keyword phrases. I do so regularly using a combination of High PR Backlinks and Article Marketing. It takes time and effort but is accomplished without anything resembling magic or witchcraft. So if you are going to go to the trouble getting there:

Then please have something worthwhile to say on the topic!


There is zero reason to feel inadequate to the task of having relevant things to say. The results are in, and whatever you have to add to the discussion is well worth putting in writing as so much of what is getting to Google's front page is drivel!

An article outlining someone's failures would have been preferable to the vast majority of what I read exploring these SERPs. At least someone reading that would have been aided in their own elimination process. If you know nothing on a subject, research it and put down what you learn before going about the laborious work of posting backlinks with anchor text and writing articles to promote the page. You will shine!

Even if you build a blog with the intention of posting articles on a subject from an Article Directory to promote affiliate products or for AdSense income you can be selective about the quality of the articles you select and be head and shoulders above the competition in most cases.

The lesson to be learned here is that there is still a huge opportunity to present good quality content in pretty much any niche you choose and become an authority and a force to be reckoned with. Your blog or website can become an authority site!

We have all seen the posts, threads and articles preaching:

Create Content!


Create Content!


Create Content!


Well another word is needed here to make it:

Create Relevant Content!!


Create Relevant Content!!


Create Relevant Content!!


All it takes is the effort to be sure that your content delivers some form of relevancy on the keywords that you choose to promote.

So don't let yourself be over awed by the idea of your words being on the front page of Google.

I mean hey! Nobody else is...

Jim Patterson

Read more about Internet Marketing Tools and SEO Marketing



Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Googles-Front-Page---Dont-Be-Over-Awed&id=2516291

Tuesday, June 23, 2009

Email Marketing - Why Most of Your Emails Never Even Get Opened

Email Marketing - Why Most of Your Emails Never Even Get Opened
By Jim Patterson

If you read anything about email marketing in forums these days you will probably come across a lot of people that are under the impression that marketing your products and services through any of the forms of email marketing has lost all effectiveness.

Whether you publish a newsletter or ezine, use email or ad blasters or publish your emails to safe lists the statistics for most people are pretty grim. Less than 2% of many emails are ever even opened. Not for everybody though...

There are some very successful folks out there marketing products and services as well as MLM programs almost entirely using email marketing methods. Obviously these folks are getting their email messages open...

So what is the difference?

How do they do what so many cannot?

The answer must by it's very nature be centered on the emails Subject Line or Headline. The fact of the matter is that if your email is getting deleted without even being opened, the Subject Line just isn't doing it's job!

What is the job of the Subject Line? The only purpose it could possibly serve is to motivate the recipient to open and read your email message. If your emails don't get opened then there was simply not enough interest generated to motivate them to open the message. This is the "sale" of the Headline.

I highly effective Subject Line will jump out at your reader and tell them not just something about the topic of your email, but also that they will be missing out on something if they fail to read it immediately! Whether you are talking about information, income or even some sort of secret, they should feel like they can't possibly get it anyplace else...

It almost goes without saying that this kind of Subject Line needs to stand out from all of the others in the recipient's inbox, so using someone else's prewritten Headline that hundreds or thousands of others could be using is simply not an option. Originality is key!

You can easily prove this to yourself by thinking back to any recent major product launch. After the first barrage, did you open any of the duplicate emails you got in your own inbox? Of course not! Why would you? But I'll bet dollars to donuts that you opened some others about that launch that somehow motivated you with this very method. You thought you would be missing out if you didn't open that email...

Approach the product or service you are promoting from a different perspective than you see others doing. This is easier than it sounds if you do your homework on it. Find something about it that solves a problem that you yourself have faced, and exploit that. Let the Subject Line you write tell them this could be their last opportunity to solve this problem ever...

Another great tactic is to either tune into a controversy surrounding the topic, or too create one yourself. Statements like: "The Founder's Have Signed Affidavits Stating This Software Is 100% Legal!" This has been used before to great effect. Use you imagination and you will find dozens of possibilities. Anything that portrays the topic as cutting edge or radically different is highly effective and motivating.

If you succeed in getting across that your prospect will miss out on vital information by failing to read your message, your Subject Line will succeed and your email will get opened...


Jim Patterson

I get the best results using email ad blasters that are Web 2.0 oriented like those at: MyMacroNet Tools Web 2.0 Email & Ad Blasters

Find more information on effective email marketing and copywriting in general at: The Internet Marketing Tools Blog

Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Email-Marketing---Why-Most-of-Your-Emails-Never-Even-Get-Opened&id=2445811

Turnkey Websites & Website Templates - A Comparison

Turnkey Websites & Website Templates - A Comparison
By Jim Patterson

I am always getting emails after someone buys a package of Website Templates. Some people are expecting a lot more in the way of content when they buy a package of templates. This is the main difference between these Website Templates and Turnkey Websites. It bears going over though to avoid confusion.

A package of Websites Templates, or a single Website Template purchased usually has very little in the way of content included. It may or may not have graphics appropriate to a specific niche included. Some templates are quite generic in the way of graphics so that they can be used in a variety of niches. The expectation is that the template will be used to create a very unique website with content that you will supply yourself.

This is not to say that all Website Templates will be this devoid of content. There are shades between Website Templates and Turnkey Websites. The definitions I am using here are those used in the widest sense online. If you always assume that a template comes without content unless something additional is expressly stated, you will avoid being disappointed.

Having said that, I could name several websites selling Website Templates that do in fact have a fair amount of the necessary content included. The question you need to ask yourself is how widely is this template used. If it has been widely distributed, then the content may not be useful Search Engine fodder. Duplicate content is not desirable...

Turnkey Websites are another story completely. As the term Turnkey implies, you should have just a few editing chores to do and then the website should be ready to upload.

Turnkey Websites typically come with several avenues of monetization built into them, and monetization is a very good thing! Adsense, Clickbank and Amazon are typical monetization methods for Turnkey Sites, but more and more are including CPA programs and just about every other monetization technique imaginable.

Consider switching out any articles supplied for the same reasons given for Website Templates. You want to avoid duplicate content always. Customizing Turnkey Websites is something I do routinely as most high quality packages have been sold a few times, and I don't want people coming to my sites and leaving immediately because they think they've already visited it.

Regardless of whether you are looking at a package (or individual) of Templates or Turnkey Websites, be sure that you know what your purchase will and will not include. This will help you avoid getting into something beyond your own skillset, and ending up paying someone to handle technical challenges you weren't expecting.

Either way, you should also see what rights you have to modify these packages as well. Most do not come with PLR, so be careful about repackaging them. If you are allowed to repackage, it is sometimes advantageous to use the various components in a WordPress blog as this is the most versatile platform online for almost any purpose. In most cases however, you can make almost any changes you want and then you are totally free to sell the resulting website as long as it is already published to it's own domain.

Building your own Virtual Real Estate empire can be made simpler, quicker and cheaper using Website Templates as well as Turnkey Websites.


Jim Patterson

Learn more about Turnkey Websites and Website Templates

Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Turnkey-Websites-and-Website-Templates---A-Comparison&id=2450221

Boost Your Article Marketing With Video Marketing

Boost Your Article Marketing With Video Marketing
By Jim Patterson

Article Marketing remains the best form of Traffic Generation available online. Publishing articles creates backlinks for the search engines. Your articles will also create traffic directly from the article directories, blogs and websites where your articles are posted. That doesn't mean there is nothing new in the Article Marketing arena!

I've recently posted information on my own Article Marketing process, and the services that I use. There are a few new products though that add another dimension to your Article Marketing efforts via Video Marketing...

And no, I'm not going to use this space to pitch any of these software titles at you, as most people just don't need them...

The concept behind this product deserves our attention though. The idea is to create a slideshow with appropriate (or innocuous) images to play behind a voice reading your article. This turns your article into a video!

Now you can use a free service like Tube Mogul or a paid service like Traffic Geyser to upload the resulting video to video sharing sites like YouTube and Metacafe. Search Engines index these sites almost continuously so the videos show up in a few short hours.

IMHO, the best use for these is to post a link back to the article itself at EzineArticles.com as this will help you boost the article's rank with Google. You post a link by putting the full url in the description box the very first thing. This will make it a live link on most video sharing sites. Remember to post your article's keywords as tags.

You can of course, upload to each of the video sharing sites manually, but this is time consuming. The free version of Tube Mogul gives you just over 150 uploads/month so you may want to pick just a few choice video sharing sites to use it on. I generally upload to about 5 or 6 video sharing sites for each video uploaded.

All you really need to create these videos is Windows Movie Maker which comes free on most computers today, and software to record your voice reading the article. I use Audacity along with a microphone I bought for about nine dollars for this. Audacity is free and quite easy to use. You should also use the same title on your video that was used on the article.

Now my own voice isn't exactly James Earl Jones but it does the job, and so will yours. Personally I prefer the sound of anyone's voice to an electronically generated one, so don't panic about this...

It generally takes a few days time for an article to get through the review process on Article Directories, so you have some time to get this together. After the first time or two, you'll be surprised at how fast you can get it done. The important thing is to make it a part of your Article Marketing routine.

The resulting videos have several uses:

  • Blog Posts


  • Squidoo Lens Modules


  • Website Content


  • Affiliate Product Promotion


  • Direct Traffic Generation (add your sites url to the slideshow)


With a little thought you can come up with a lot more ideas yourself.

This is a very useful tactic to add to your Article Marketing arsenal. You can do it completely free yourself as well. There really isn't any need for any software unless you are in a niche where a slicker production look is needed.

Try it for a month and I am sure you will be pleased with the results.


Jim Patterson



Article Marketing Tips and other Website Promotion methods are discussed further on my Internet Marketing Tools Blog



For More Information on Automating The Article/Video Marketing process visit: Article Video Robot



Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Boost-Your-Article-Marketing-With-Video-Marketing&id=2460332

High PR Backlinks - SEO Magic

High PR Backlinks - SEO Magic

By Jim Patterson

Only recently have I really enjoyed the kind of SEO success that you read about. The kind where people start writing ebooks feverishly in order to cash in before the next Google slap...

The kind where you start having visions of being able to retire to an island somewhere...

The fact of the matter is that the secret to amazing SEO success is no big secret at all. High PR Backlinks work every time. It's just a matter of finding enough of these and spending the time to post your links with your keywords or keyword phrases as anchor text.

The important thing is to make sure the links are posted in an area where they are Do Follow.

You will hear several myths about posting your backlinks that should be busted:

  1. The page you post the link to must have a High PageRank and not just the domain itself. If the sites homepage has a high PR, the SEO juice will pass to your site regardless of the PR of the page your link is on.


  2. You can't rank for keywords that your site doesn't have sufficient density for. Not true. If this were true, you wouldn't see any YouTube videos ranking for their tags. Just post enough of your links with anchor text and you will rank!


  3. Your backlinks must come from relevant sites or they are worthless. Google knows that links occur randomly. It's enough that the links are coming from High PR sites. They know that people have varied interests, so they are just looking for volume. The benefit you get from site relevancy is that people seeing the links are more likely to click.


  4. Sites on the first page of Google all have thousands of inbound links and it will take you years to catch up. Some do have thousands of backlinks, but you don't have to compete with that. You are just competing with those having the exact same keyword or keyword phrase as anchor text.


If you look for High PR Web 2.0 Community websites you will find a ton of places you can post your links. You will usually be posting them in your profile in a section with a heading something like "About Me". It does take some time to set these profiles up, as you should upload a profile pic and add some personal info to avoid being banned for link spam.

Pay particular attention to the sites that let you make blog posts. This is a great place to post articles and have no limit to the number of links per post. Again this will take some time investment, but the important thing is that these backlinks will last a long time, and so will your Google rankings!


Jim Patterson

There are a few services out there that will post your backlinks for you. The best of these come with a Keyword Rich Domain Name. Check it out here: Domains with High PR Backlinks. They sometimes run specials which you can find here: Domain & Backlink Package Specials



Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?High-PR-Backlinks---SEO-Magic&id=2485602

How to Budget For Internet Marketing Tools Services and Products

How to Budget For Internet Marketing Tools Services and Products

By Jim Patterson

Several years ago my father went into the retail shoe business by purchasing an existing shop from a man that had lost a ton of money gambling. He really lucky to know one of the best CPA's in the region. While he was setting up the company and accounts for his new venture, this genius of accounting sat my father down and shared a secret with him.

"John" he said
, "there is a very specific formula to ensure the success of any business, large of small and I want to share it with you now..."


My Dad was thrilled! Here was a man that had been involved in all sorts of businesses for his entire career, and he was about to share information with him that CEOs paid him big bucks for as a consultant! So he sat down, and pulled his chair up to the CPAs desk and got ready to take notes. This amazing businessman waited until my Dad was set, and was paying rapt attention to the word's of wisdom that he was about to impart. Then he said:

"John for any business to succeed THE INNIES MUST EXCEED THE OUTIES..."


And then he leaned back in his chair done with what he had to say.

If you haven't figured it out yet, you could bankrupt Halliburton buying all of the bells and whistles and chimes and foghorns available under the innocent little heading of Internet Marketing Tools. First last and always Internet Marketing is a business. In order to succeed in this business you have to make more cash than you spend. Yes: THE INNIES MUST EXCEED THE OUTIES!

There are enough educational programs out there selling in the neighborhood of two grand that you could spend more than your average salary just on those! A lot of the information found in these high priced courses can be found for free in forums and in online communities. Am I saying the information in these isn't worth the price you pay? No, but I am saying that it may not be a good idea to pay for these out of pocket until your online business is able to foot the bill.

Yep, what we are talking about here is budgeting the cash flow of your online business. You need to have a monthly budget written down that spells out exactly how much you pay for each of the expenses your online business has.

Mine has three sections. One of them for the expenses related to my websites themselves. The second one is for the Internet Marketing Tools and Advertising costs to promote those sites. And the last section is for educational expenses to expand my knowledge base and skillset.

Each item in the first two sections are fairly easy to justify financially. Some are fixed costs that you can't avoid, and others will either prove their worth monetarily or will fail to do so and can therefore be eliminated. It is frequently the last category that gets people in this business in trouble.

It is an excellent idea and just good business sense to invest in continuing education for whatever business you are in, and Internet Marketing is no different. What the most successful people in Internet Marketing do is to make this particular area of their budget limited to a specific percentage of their profits.

Please note that I specified profits, and not total receipts. This is an important distinction. If you don't know what your profit margins are, you need to learn this information and keep close track of it. Why?!

Why, to ensure that THE INNIES EXCEED THE OUTIES!!


Budgeting your Internet Marketing business expenses on a monthly basis is the only way to make sure that it succeeds.

Jim Patterson

Ease your budget by grabbing some Turnkey Websites and other Internet Marketing Tools gratis!

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Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?How-to-Budget-For-Internet-Marketing-Tools-Services-and-Products&id=2500595

Setting The SEO Record Straight About High PR Backlinks

By Jim Patterson




With the escalating costs of PayPerClick Marketing, many people are turning back to SEO to supply them with traffic from the organic search engine results. At first the SEO arena seems to be so arcane and technical that they have little hope of achieving any significant results, but nothing could be farther from the truth.

The fact is that anyone can get real, lasting organic search engine results by building high pr backlinks with appropriate keywords or keyword phrases used as anchor text. You may have heard otherwise, so let's discuss a few of the reasons given to discourage the novice...

The site where the backlink is posted must be relevant to your site, or the value is very limited.

Google, as well as the rest of the search engines are aware that people with varied interests will want to link to your site. Nobody has any control over the way that backlinks spread across the internet. The fact is they want to see a wide array of backlinks from a wide variety of websites.

High PR Sites don't necessarily have High PR (PageRank) on the pages where your links appear so they carry little or no SEO "Juice".

The SEO Juice does in fact carry to interior pages. Web 2.0 Communities are some of the best sites to look for, and their profile pages may not carry the same PR as the root domain, but the juice is still there. Your results will show this. And again, the Community itself need not be relevant to your own website.

Google's own backlink checker will not show most of these backlinks, so they don't count in Google's results.

Google's backlink checker doesn't acknowledge most of the backlinks that their algorithm does, and the algorithm is all that matters, as it is what produces the organic SEO results. Try using the Yahoo! Site Explorer tool. It will also miss some but will give you a much clearer picture of how many backlinks are showing up in your sites as well as your competitors.

The sites that show up on Google's first page have thousands of backlinks, and there is no way to compete!

Some of them do have literally thousands of inbound links, but not all that many of them will be for the keywords you are working on. This is also where longtail keywords can help you. Do your keyword research carefully and you will find keyword phrases that you can compete on and get not just Google's first page, but the top spots...

The only spots that really mean anything are the top 3 on the first page, and what chance do I have of getting one of these?

If you approach them with a plan and consistently build your High PR Backlinks there is no reason you can't grab those top 3 spots for almost any keyword you choose. The long tail keyword phrases will come easiest and fastest, but don't give up on those highly sought after keywords the big dogs are sitting on, as they can be had with time and consistency.

You need lots of technical skill to build backlinks with anchor text and I don't even know any HTML at all...

Folks, I am the king of cut and paste. The only real code you need to build backlinks with anchor text is this: [a href="http://yourdomain.com"]Your Keyword or Phrase[/a]

That's it! Just replace the [ ] symbols with < > and yourdomain.com with the url you want the backlink for and Your Keyword or Phrase with whatever keyword, keyword phrase or long tail keyword you choose. Just grab this snippet of code and save it in NotePad or any other text editor.

As you can see, the common knowledge about building High PR Backlinks that discourages most from even trying isn't based on the reality of the situation. In fact it is designed to do exactly that: Discourage People!

Put together a list of the keywords and phrases you want to rank for and go start building those High PR Backlinks today! Good keyword research and consistency are really all you need to succeed.

Jim Patterson

Put the whole thing on Autopilot here: High PR Backlinks

Start off with a Keyword Rich Domain Name with a High PR Backlinks Package here: Domains with High PR Backlinks



Article Source: http://EzineArticles.com/?expert=Jim_Patterson
http://EzineArticles.com/?Setting-the-SEO-Record-Straight-About-High-PR-Backlinks&id=2484350

Monday, December 08, 2008

Website Flipping - The 7 Essentials To Investing In A Profitable Website

Website flipping is fast becoming the must own business of 2008-2009. There is so much potential with investing short term in websites...by sprucing them up quickly so that they are more valuable to put back on the market.

The other appeal is that there is a never ending demand for websites that can be created from a neglected site or even a brand new domain, all of which can result in huge returns in your investment, with many people experiencing returns of 4x the price they bought the site for.

So the question is, would you spend $1 to get $4 back? Let's find out how to get started...

It might sounds daunting at first, but in reality anyone can do this. It all begins with research however, so make sure you follow these steps and then seek further advice as you move along the process:

1. Establish a budget that you can afford.

Look for sites in Sitepoint.com and Ebay.com and try to find a site that is within (or below) your budget. From here, you can begin to do proper research on the site for sale. If you're interested in the website, you must also check that there is a demand for its contents; otherwise you'll never get much traffic or sales. You can check demand by using Google's free keyword selection tool. Simply take some related keywords from the site and put them into Google's free keyword tool and see what sorts of search numbers come up. If you've got a large amount of people searching on these keywords every month, then you've got potential traffic for this site.

2. Check where the traffic is coming from

You can also check out where the seller is getting his/her traffic from already. It is generally better to invest in a site that has steady and reliable traffic from solid search engine listings instead of them relying on writing dozens of articles and paying for traffic to keep the numbers up, but there are exceptions to this rule.

3. How is the site performing or underperforming?

Apart from traffic, you'll also want to see how the site is making money and retaining it's' visitors:

-Does the website have a newsletter? -Does the website run adverts, if so how and with whom? -Does that site sell a product? -What is the site's revenue for the month?

Essentially, you are looking for a site that is in the early stages of making a lot of money but one that the owner has dried up on or ran out of time with (or who simply cannot see the potential themselves!).

For example, they might run a newsletter but not be promoting products. They might be running adverts that only pay pennies when they could be paying dollars per click (or even per impression!).

4. Check screenshots and the site's entire history

Most sellers with provide upfront stats of the site's traffic along with screenshots of proof of earnings. Although these can be fake, it's a starting point. What you are looking for is any drop off in traffic or revenue. This could be a reason why a seller is actually selling in the first place, which leads us on to...

5. Why are they selling?

The next step is to get in touch with the seller and ask why they are selling the site. Many sellers will have an immediate answer or may even put the reason in their auction listing. This helps to understand why they would give up a perfectly good, high potential website. The trick is to avoid telling them that they have a money pot on their hands or they might change their minds about selling it!

6. Any support?

If you're not comfortable with the technicalities of transferring a site, check if the owner is willing to provide support. This might also come in useful even if you are technically able. It's always nice to know that you're not going to run into any problems after you've handed over a sum of money, no matter how big or small.

7. Is the seller legit?

Another thing that is really important to check is whether the seller is actually genuine and not a fly by night scammer. The best way to do this is to use a reputable marketplace such as eBay or Sitepoint.com who both run buyer/seller feedback scoring systems along with identity verification to boost buyer confidence and avoid fraud. The other option (which is highly recommended) is to use Sitepoint.com's free website sales contract to further cover yourself.

Conclusion

As you can see, if you use a little common sense and flow a system then it's not hard to find hidden gold that is selling for peanuts online. Hidden gold that just requires a little shining and restoring on your side, before you resell the site at a huge profit.

It is not uncommon to resell sites at 4x or more the value you bought them, even in very short time periods such as 3 months (or less). Sometimes it will only require one small tweak here and there are the site can be making twice as much revenue as the day before...and that's not hype.

There are of course a few other aspects to look out for when flipping a site, which you can learn more about below, plus you will need to know the best way to fix up the site and resell it for maximum profits in order to make this business really rock for you.

Website Flipping The Project Archimedes Way

Website Flipping - 3 Crucial Pillars To A Bigger Asking Price

Flipping websites is definitely a lucrative business model and is possibly one of the safest ways to invest your money because it is so controllable and flexible. Unlike the stock market that can jump around from minute to minute and the housing market than is either too expensive or completely bottomed out (like it is today in 2008), website investing is a marketplace that is much more stable and full of rabid buyers.

But whilst many talk about finding a website for sale and actually buying it, what many don't mention is the work that is required in actually adding value to the site. After all, if you can't add value, there is little chance you'll turn a profit.

So let's look at some of the first key areas you need to focus your time (or a freelancer's time) on.

1. Improve Existing Revenue

If you've bought a site that is already making money, you're in a better position from the start. Take a look at what is actually generating the revenue and replace that with higher paying ads or even your own direct affiliate links or your own products for higher profit margins. If your site is not making any money at the time of purchase, it's time to test a few ad placements and affiliate links for related products or services.

2. Enhance customer retention

Does the existing site capture email addresses? Does it have an RSS feed or newsletter service? Does it have social bookmarking buttons so that people can share your content easily across the web? If it has none of these, then add them right away! If it does have these features, try to look at how your visitors are interacting with these features and try to improve on it.

For example, is the newsletter being ignored and nobody is signing up? Are people bookmarking your site? Heck, are people even sticking around for very long at all? If not, you need to consider getting better content up ASAP and provide more value and entertainment for each visitor.

3. Boost the traffic

If you bought a site that is already getting some sort of regular and reliable traffic, all you need to do is go and get more of it. The beauty is, you should already know where the traffic is coming from, so you know exactly where to go and get more of it from! If your site is not bringing in any traffic, you'll either need to start paying for it or better still, go out and start marketing your site. There are a million and one ways to bring traffic to your site, many of which are included in a guide that I recommend later on in this article.

Conclusion

All of the information you need to tackle these three points above comes from tracking your visitor's activity. You can do this for free using Google Analytics. You will need a Google account, but it takes less than 10 mins to set up and get running with their excellent free service. The analytics code they give you will tell you everything you need to know about where people are coming from to find your site, what they are doing when they reach your site and a whole host of other data that can give you the info you need to conquer these 3 crucial tasks of flipping a site for maximum profit.

If you're confused about getting traffic, boosting the revenue or keeping more people from leaving or never coming back to your site, then you might want to learn more about this guide to successful site flipping. Here's a great review on it:

Website Flipping Program "Project Archimedes"

Website Flipping - 2 Steps To Selling Big And Selling Safe

So you want to become rich buying and selling websites huh? Well, it has to be said that one of the most accessible ways to do so is by the recent craze and phenomenon known as "website flipping".

Website flipping is a buzz term for short term investing in websites. The real beauty is that unlike physical real estate, you can pick up established and profitable websites for less than a pair of trainers and turn them into residual money makers in no time at all. Then, if you get bored of babysitting that site, you can hand the keys on to a new owner and walk away with a huge lump sum of cash in the process. Welcome to site flipping, now let's look at one of the most important parts of the entire process...

Let's assume you have a website that you've found which is making a little money. You bought the site, built up the daily visitor count and even added some high priced products or high paying ads to it (all of which is explained later on in this article).

However, you're only half way there and if you screw up with the actual selling of the site, you could stand to lose not only time but a lot of money too.

Step 1. Make sure you're selling in the hotspot

There are numerous places to sell your website online, some more reputable and safer than others. When you're selling a site, the things that should be most important to you are the ability to see how trusted and respected the buyer is plus an effective system to communicate freely.

Not only that, but you need a marketplace where there are a ton of rabid buyers who will likely claw and hussle for your site, through sheer competition. One such place which has all of this is Sitepoint.com.

You can list your website in super targeted categories depending on its status. For example, if you run the next best thing to MySpace, you'd list your site in the premium websites for sale. However if you have a brand new blog about cat grooming, you would list your site for sale in the startup websites for sale. If your site is ticking along nicely, you'd go for the established sites for sale.

There are many other options and plenty of user friendly features at Sitepoint.com which makes it a great place to sell your site for maximum profits.

It does cost money to list your site for sale, but I can assure you that providing you take the right steps to listing your site for sale and have properly "flipped it" for maximum profits, then you won't need to worry about the small fee.

Step 2. Avoid being scammed AFTER the sale

Many people worry about buying from a seller who is unlawful and a possible scam artist, but whilst this is a legitimate concern, it is also likely that the seller is worried about the buyer being less than savory. Why? Because a seller can still claim their money back, particularly if they have paid by credit card, via a chargeback.

This could happen if the buyer is either unhappy with the transfer of the site progress, or simply if the buyer is trying to rip you off. The truth is, if you're not covered with some kind of basic contract or agreement, you might end up losing your money...which is a real nightmare if you've already transferred the site across to the buyer! You would have just lost your site and now facing a chargeback for the sale...ouch.

Conclusion

There are lots of aspects of becoming successful at site flipping but having said that, it is considered one of the easiest and straight forward businesses to run online in recent years. The marketplace is thriving, you can control your budget and investments and you can essentially dictate how much you would like to earn each month as a result. Want to earn $2000 per month? Fine, just buy a site and flip it up to that level, then take the profits and reinvest. It soon becomes a snowball effect as your profits pile on top of each other.

Not sure how to tell what a site is worth selling for? Simple! Just take the revenue that it is currently earning per month and multiply it by 4x. This is a general rule and sometimes a site can be sold for a lot more than that whilst earning less, depending on other factors.

If you'd like to know what these factors are and how to get your first successful site flip under your belt, check this out: Website Flipping Program "Project Archimedes"

Friday, November 14, 2008

23 And Me - Time's Invention Of The Year

This is an absolutely amazing service that allows you to have your entire genome mapped for just $399. The name of the service is 23 And Me. This really fascinates me as just a few short years ago the task was thought to be impossible at any cost.

The possibility of finding out all about our own genetic structure by mapping all 23 pair of chromosomes has infinite applications to modern healthcare.

Read more and watch videos on Time's Invention Of The Year
at my new Squidoo Lens: 23 And Me

My New Squidoo Lens Titled Barack Obama Coin Using PotPieGirl's Methods

I've been studying the niche marketing methods on PotPieGirl's 6 Step Niche Sites WP Blog, and gotta say it all makes sense. I read through the 6 Steps to niche blog creation and decided that I would try it all out on a Squidoo lens first and see what happens...

So I did a litle keyword research and coupled that with a bit of affiliate product research and came up with a lens on the Barack Obama Coin products being offered by The New England Mint.

You can see the new lens here: President Elect Barack Obama Limited Edition Coins

Am following her directions (imperfectly of course) as well as I can and am looking forward to seeing the results. Will share them here soon...

Floyd Bogart

Wednesday, October 08, 2008

SEO Toolkit - Wacky Wednesday Sale

A great SEO package at a really low price. These gals put together products at great prices with much higher value. You an also then resell to make commissions instantly deposited to your PayPal account.

read more | digg story

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