Saturday, April 26, 2008

Michael Cheney Talks Traffic - Interview With A Traffic Expert

Michael Cheney Talks Traffic - Interview With A Traffic Expert

Michael Cheney, one of the most-respected names in
Internet marketing, has been online since 1995 and
is the man behind the 6-Figure launches of AdSense
Videos and 11 Days To List Profits. He has unveiled a
new videos product - "Michael's Traffic Videos"
which covers everything to do with traffic and comes
with 100,000 instant ad credits and a tailored Fast-
Track To Traffic Action Plan.

We managed to grab some time with him recently
and quiz him on his favorite topic - traffic.

You'll get a lot out of this interview including a killer
40-page E-book on traffic that Michael has written
to help you avoid the Top 20 Traffic Disasters!

So let's get started.

Q. Firstly Michael, thank you for joining us today
in your busy schedule.

A. Hey no problem. Good to be here.

Q. We all know that traffic is important but could
you just explain a bit about traffic for the beginners
out there?

A. Sure. Traffic is the lifeblood of any business
online. Without it you just die. We all know that.
But what a lot of us don't realize is that just like
everything else on the Internet traffic changes
very quickly. That is, the methods of getting traffic
are changing all the time and that's where people
get caught out.

Q. What do you mean by "caught out"?

A. Well people fall into the trap of thinking that
just because they know one or two traffic generation
methods that they are some sort of traffic master.
In reality just because you know how to start a pay
per click campaign or a little bit about search engines
doesn't make you anywhere near a traffic expert.
I'm trying to spread the word that there is a massive
array of traffic tactics that most people aren't even
aware of, let alone using or mastering.

Q. Can you give us some examples?

A. Sure. Offline for example. You might immediately
think that getting traffic is a purely online activity but
the truth of the matter is that there are lots of things
you can be doing offline to get people into your website.
And it's usually these sorts of areas that are being
under-utilized and therefore there is less competition
for that traffic as well.

Q. So by offline you mean advertising offline?

A. Not necessarily. That is one method, yes, but
I'm thinking of more creative ways to get people
into your website. It all comes down to the fact
that having asked people on my list it came as no
surprise that most people want to know about free
rather than paid traffic sources. I've had to become
an expert in free ways of getting traffic in my time

Q. What do you mean - I thought you were running a
successful online business with lots of cash flow?

A. I am. But it's not always been this way. When I first
started out in 1995 I had nothing. No money to play with.
Just my own initiative and imagination.

Q. So are you saying you're against paying for traffic

A. No. No I'm not saying that at all. What I'm saying i
s that, especially when you first start out, you always
want to focus on the free methods. You get the traffic
in for free, make some sales and then you can reinvest
some of that money into paid methods of getting traffic.
This speeds up the process.

Q. So what particular offline methods are you referring
to - can you give us some examples?

A. There's one tactic I used that costs nothing to
implement, is relatively quick and ended up getting me
thousands and thousands of targeted visitors into my
websites. When I've shared this tactic with other
marketers at seminars they've started laughing and
slapping their foreheads when they saw how easy it was.
They were also embarrassed that they had failed to use
this tactic. It was quite amusing.

Q. So are you going to tell us what this method is?

A. No! (laughs) It's in my course! I truly believe in
rewarding those people that are most eager to learn
so instead of giving away all my traffic tactics in
interviews like this I've put some of them in an
E-Book I've written. It is free though if people want
to get it.

Q. So how can people get hold of it?

A. It's called "How To Avoid The Top 20 Traffic
Disasters" and you can get it by going to
Michael's Traffic Videos - you'll see it mentioned
on that page.

Q. What's in it?

A. Well I really wanted to raise the bar on a
free E-Book so I spent a lot of time creating it.
It's 40 pages long and stuffed with juicy content
on what NOT to do when it comes to traffic.
As far as I'm concerned too many people out
there tell you what you should do but not what
you shouldn't do. That's where this E-Book
comes in.

Q. Okay. I think we're about done is there
anything else you want to tell everyone?

A. Just that if they are serious about getting
more traffic into their website they need to
goto Michael's Traffic Videos and get that
free E-Book.

Q. Cool. Well thanks for your time Michael
and speak to you soon.

A. My pleasure. Speak soon.

That's it for now, hope you enjoyed this
info from Mike...

Floyd Bogart

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