Tuesday, June 24, 2008

Social Marketing Is Marketing Without Seeming To


Social Marketing Is Marketing Without Seeming To

This is a concept that I have struggled with.
Take my last post for example. The product this
post is about is definitely something that my
readers will profit from knowing about, but even
I found it a bit too "salesy" if you get my drift.

Lately my Google Reader has been getting a lot
more filled up as I find increasing numbers of
blogs and sites that have great content as well as
make reference to products and services that solve
problems that I have been struggling with.

And that's the point...

In the course of conversations about relevant issues,
to insert text (and therefore links) referencing those
solutions that you have found useful will result in
your readers finding solutions, you getting sales,
and steadily increasing readership.

Win, win, win!

Maybe you have seen the posts with titles like:

"Content Is Dead: Resource is King!"

While we are all seeing, and finding useful, blog posts
that are basically lists of Social Media services, or other
"Resources" becoming more popular, don't be misled.

Resource lists are useful as one type of content, but
should not be used to totally replace all other types.
With the proliferation of these posts, do readers just
osmotically know how to utilize these services to their
maximum potential?

Of course not!

I know that I have gotten more useful information
out of a post giving a few choice nuggets about how
to get the most out of Digg, than I did out of the last
ten posts giving me lists of "Hundreds of Digg-like
Sites".

The traffic that directed to my sites from a technique
learned in an email that Willie Crawford sent me has
far surpassed anything that I could have gotten from
the product being offered there. Why?

Because Willie understands that for a product, service
or tool to be relevant to a discussion:

First there has to be a discussion!

And it has to be able to stand alone with or without the
offer of sale being made. That is the question that I
will be putting to myself going forward:

Does this post stand on it's own
without any saleslink?


If it doesn't, then there really isn't any point is there?

No my friends, content isn't dead but it sure is rapidly
changing. The 2008 Authority Blackbook points out
the various types of posts that are vital to your blogs
traffic, and I've learned a lot there that is making my
traffic grow steadily even though this is not a WP blog.

Resource list posts are definitely great linkbait posts,
and when you find a good one elsewhere they can
definitely be good fodder for Trackback links. Just
be sure that you are adding something to the dialog
other than just: "Here's a great list for ya!"

Lord knows I've been guilty of that a time or two,
but it really doesn't add anything to the flow. Plus,
it will ultimately slow the flow of Web 2.0 traffic to
your posts.

Is content dead? I don't think so.

Keep on posting it, and you'll reap it's rewards.

Eat a peach!

Floyd Bogart

Easily and cheaply create CDs & DVDs
from your digital products. Video Review

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